#BeAuthentic Insights, ideas and big news. Insights, ideas and big news.___#BeAuthentic READ MORE11 Successful LGBTQ Marketing Campaigns from 2017December 12, 2017 READ MOREBuying Power and Shopping Habits of the African-American SegmentDecember 6, 2017 READ MOREYouth Brand Alignment: Q&A with Sarah Unger, VP of Insights and MarketDecember 4, 2017LIKE WHAT YOU SEE? Sign Up for News & Updates. #MotivateMCMulticultural insights, ideas and big news #MotivateYouthGen Z insights, ideas and big news #MotivateOutLGBTQ insights, ideas and big news LATEST RESOURCES ReportHomeworld Business: Generational Marketing E-BookA Foundational Guide to Gen Z Collaboration InfographicHispanic vs. U.S.-born Hispanic E-BookHow to Reach Tweens: The Pivotal Middle Ground of Gen Z InfographicLGBTQ Millennials Are Social Natives InfographicAsian-American Media Engagement & Path-to-Purchase E-Book11 Things You Should Know About Influencer Marketing E-Book8 Things Influencers Can Do for Your Brand LATEST STORIES LGBTQDecember 12, 201711 Successful LGBTQ Marketing Campaigns from 2017Looking back at 2017’s LGBTQ marketing and advertising campaigns, there were many brand messages...Written by: Joel Shoemaker MulticulturalDecember 8, 20173 Optimal Strategies for Reaching Asian-American ConsumersWith a population growing nearly 50% since 2002, Asian-Americans are the fastest growing...Written by: David Arias MulticulturalDecember 6, 2017Buying Power and Shopping Habits of the African-American SegmentThe buying power of the African-American market segment increased by 27% from 2010 to 2015, and...Written by: David Arias Youth,Multicultural,NewsDecember 4, 2017Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at ViacomSara Unger, vice president of marketing strategy, trends and insights at Viacom, has spent several...Written by: David Arias News,LGBTQNovember 28, 2017LGBTQ Highlights and Takeaways from the 2017 ANA Multicultural ConferenceTransgender issues no longer only resonate with the LGBTQ community, but also with the broader...Written by: Joel Shoemaker Youth,NewsNovember 27, 2017Talking Kid Power and Youth Trends with Motivate’s Gregg L. WittWitt stops by to discuss some of the key challenges when seeking to earn the attention of tweens,...Written by: David Arias Youth,Multicultural,News,LGBTQNovember 16, 20172017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership TeamMotivate’s leadership team, Gregg Witt, executive vice president of youth marketing; Randy Gudiel,...Written by: David Arias Multicultural,LGBTQNovember 14, 2017Multicultural LGBTQ: Caught Between Two Worlds and What It Means For Marketers“No Blacks. No Asians. Just a preference.” We’ve seen that phrase on the profiles of...Written by: Joel Shoemaker 123…17 MOTIVATE NEWS LIKE WHAT YOU SEE? Sign Up for News & Updates.