#BeAuthentic


Insights, ideas and big news.

Insights, ideas and big news.

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#BeAuthentic

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How do brands cultivate relevance with Gen Z audience segments? In this interview, Jeff Fromm caught up with Gregg Witt, EVP, youth marketing here at Motivate to discuss the secrets of earning trust and building credibility with G...
Forbes: Gen Z Marketing Leadership Talk with Motivate's Gregg Witt
September 13, 2017

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The main idea behind influencer marketing is for brands to engage with consumers directly through people they already follow, admire and trust. Influencer marketing is authentic, relevant and organic. Here are some influencer mark...
What is Influencer Marketing?
August 15, 2017
A man throws his hands in the air under a rainbow flag.

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As more and more brands begin marketing to the LGBTQ community, it’s important to think of it as a year round opportunity that exists beyond a yearly show of support during Pride Month. In fact, a recent YouGov study found that ...
Beyond The Rainbow: Marketing to the LGBTQ Community 12 Months A Year
August 3, 2017

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LATEST STORIES

Forbes: Gen Z Marketing Leadership Talk with Motivate’s Gregg Witt

How do brands cultivate relevance with Gen Z audience segments? In this interview, Jeff Fromm caught...


Two girls hold a rainbow flag while holding hands.

LGBTQ Marketing: An Unparalleled Opportunity

There are currently 2.4 Million LGBTQ adults in the United States, a number that is expected to...


What is Influencer Marketing?

The main idea behind influencer marketing is for brands to engage with consumers directly through...


A man throws his hands in the air under a rainbow flag.

Beyond The Rainbow: Marketing to the LGBTQ Community 12 Months A Year

As more and more brands begin marketing to the LGBTQ community, it’s important to think of it as a...


Motivate Named Finalist for San Diego Business Journal’s 2017 Diversity & Inclusion Award

Motivate — the leading specialized insights and media partner for reaching Multicultural, Youth...


A Black couple laughs while seeing something funny on a phone.

4 Facts About Black Millennials on Social Media

Social media has become a frequent outlet for African-Americans leading the charge for national...


Affectionate gay couple out in the city enjoying the day.

3 Ways to Reach LGBTQ Consumers on Social Media

The marketing and advertising industry is evolving with increased LGBTQ inclusive creative,...


A tween girl uses a tablet while sitting on the couch.

New to Tween Marketing? Here are the Must-Knows of Gen Z

Gen Z has become an emerging demographic with an unprecedented marketing potential. Inside this...


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