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Washington Post: Retailers are marketing directly to kids shopping on their smartphones

“Snapchat and YouTube have become a way for brands to market right to tweens — in fact, it’s one of…


Live Roundtable Discussion – Gen Z: A Phenomenon Without Borders

Join us for a live roundtable discussion on youth marketing trends, engagement strategies, and…


5 Reasons a Total Market Approach Doesn’t Drive Marketing ROI with Gen Z

Youth culture is complex and as Gen Z comes of age, the job of consumer engagement doesn’t get any…


Gen Z marketing expert, Gregg Witt, discusses the power of cultivating relevance with tween, teen and young adults

In this interview, Motivate’s Executive Vice President of Youth Marketing, Gregg Witt, discusses…


3 Consumer Trends of Young Hispanic Car Buyers

Multicultural consumers are shopping more and comprising more of the auto brand customer base than…


6 Successful LGBTQ Influencer Partnerships

By integrating LGBTQ influencers into your marketing strategy, not only do you expand your brand…


5 YouTube Influencers Across Asian Subcultures

Not only has the Asian-American consumer segment surpassed non-Hispanic White consumers in…


LGBTQ Marketing 2018 Webinar: Key Trends and Insights

For any brand that has invested in connecting with the LGBTQ community, it’s important they…


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