#BeAuthentic


Insights, ideas and big news.

Insights, ideas and big news.

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#BeAuthentic

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The main idea behind influencer marketing is for brands to engage with consumers directly through people they already follow, admire and trust. Influencer marketing is authentic, relevant and organic. Here are some influencer mark...
What is Influencer Marketing?
August 15, 2017

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Motivate — the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments — is proud to announce that it has been selected as one of the most innovative and diverse companies in the cit...
Motivate Named Finalist for San Diego Business Journal’s 2017 Diversity & Inclusion Award
July 27, 2017
A Black couple laughs while seeing something funny on a phone.

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Social media has become a frequent outlet for African-Americans leading the charge for national civic justice, mostly led by millennials. The rise of this influential group already has a buying power upwards of $1 trillion, which ...
4 Facts About Black Millennials on Social Media
June 27, 2017

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LATEST STORIES

What is Influencer Marketing?

The main idea behind influencer marketing is for brands to engage with consumers directly through...


A man throws his hands in the air under a rainbow flag.

Beyond The Rainbow: Marketing to the LGBTQ Community 12 Months A Year

As more and more brands begin marketing to the LGBTQ community, it’s important to think of it as a...


Motivate Named Finalist for San Diego Business Journal’s 2017 Diversity & Inclusion Award

Motivate — the leading specialized insights and media partner for reaching Multicultural, Youth...


A Black couple laughs while seeing something funny on a phone.

4 Facts About Black Millennials on Social Media

Social media has become a frequent outlet for African-Americans leading the charge for national...


Affectionate gay couple out in the city enjoying the day.

3 Ways to Reach LGBTQ Consumers on Social Media

The marketing and advertising industry is evolving with increased LGBTQ inclusive creative,...


A tween girl uses a tablet while sitting on the couch.

New to Tween Marketing? Here are the Must-Knows of Gen Z

Gen Z has become an emerging demographic with an unprecedented marketing potential. Inside this...


Motivate Acquires Leading Gen Z Insights and Marketing Agency, Immersive Youth

Motivate — the leading specialized insights and media partner for reaching Multicultural, Youth...


The Top 11 Youth Marketers to Follow This Year

Want to target the younger demographic? These are the top 11 youth marketers you need to follow....


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