#BeAuthentic


Insights, ideas and big news.

Insights, ideas and big news.

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#BeAuthentic

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The panel discussion is centered on the opinions of 100 multi-ethnic teens and young adults nationwide, sharing what they love and hate about brands on Motivate’s proprietary consumer insights mobile research platform, SureShot....
Motivate’s Gregg Witt Leads Gen Z Marketing Discussion with Viacom,
October 17, 2017

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How do brands cultivate relevance with Gen Z audience segments? In this interview, Jeff Fromm caught up with Gregg Witt, EVP, youth marketing here at Motivate to discuss the secrets of earning trust and building credibility with G...
Forbes: Gen Z Marketing Leadership Talk with Motivate's Gregg Witt
September 13, 2017
Two girls hold a rainbow flag while holding hands.

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There are currently 2.4 Million LGBTQ adults in the United States, a number that is expected to double by 2030 according to a report from UCLA. What is your brand doing to build a relationship of trust with LGBTQ consumers?
LGBTQ Marketing: An Unparalleled Opportunity
August 31, 2017

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LATEST STORIES

Motivate’s Gregg Witt Leads Gen Z Marketing Discussion with Viacom, Microsoft and The Berrics

The panel discussion is centered on the opinions of 100 multi-ethnic teens and young adults...


Motivate Names Angie Peng as Asian Segment Lead For Media Planning

Much of her focus has included developing strategic, integrated media plans to help Fortune 500...


Forbes: Gen Z Marketing Leadership Talk with Motivate’s Gregg Witt

How do brands cultivate relevance with Gen Z audience segments? In this interview, Jeff Fromm caught...


Two girls hold a rainbow flag while holding hands.

LGBTQ Marketing: An Unparalleled Opportunity

There are currently 2.4 Million LGBTQ adults in the United States, a number that is expected to...


What is Influencer Marketing?

The main idea behind influencer marketing is for brands to engage with consumers directly through...


A man throws his hands in the air under a rainbow flag.

Beyond The Rainbow: Marketing to the LGBTQ Community 12 Months A Year

As more and more brands begin marketing to the LGBTQ community, it’s important to think of it as a...


Motivate Named Finalist for San Diego Business Journal’s 2017 Diversity & Inclusion Award

Motivate — the leading specialized insights and media partner for reaching Multicultural, Youth...


A Black couple laughs while seeing something funny on a phone.

4 Facts About Black Millennials on Social Media

Social media has become a frequent outlet for African-Americans leading the charge for national...


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