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Washington Post: Retailers are marketing directly to kids shopping on their smartphones
“Snapchat and YouTube have become a way for brands to market right to tweens — in fact, it’s one of…
Live Roundtable Discussion – Gen Z: A Phenomenon Without Borders
Join us for a live roundtable discussion on youth marketing trends, engagement strategies, and…
5 Reasons a Total Market Approach Doesn’t Drive Marketing ROI with Gen Z
Youth culture is complex and as Gen Z comes of age, the job of consumer engagement doesn’t get any…
Gen Z marketing expert, Gregg Witt, discusses the power of cultivating relevance with tween, teen and young adults
In this interview, Motivate’s Executive Vice President of Youth Marketing, Gregg Witt, discusses…
3 Consumer Trends of Young Hispanic Car Buyers
Multicultural consumers are shopping more and comprising more of the auto brand customer base than…
6 Successful LGBTQ Influencer Partnerships
By integrating LGBTQ influencers into your marketing strategy, not only do you expand your brand…
5 YouTube Influencers Across Asian Subcultures
Not only has the Asian-American consumer segment surpassed non-Hispanic White consumers in…
LGBTQ Marketing 2018 Webinar: Key Trends and Insights
For any brand that has invested in connecting with the LGBTQ community, it’s important they…
