#BeAuthentic


Insights, ideas and big news.

Insights, ideas and big news.

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#BeAuthentic
ANA Conference

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Motivate’s leadership team, Gregg Witt, executive vice president of youth marketing; Randy Gudiel, vice president of media strategy; Rene Sanchez, vice president of client strategy and insights; and Joel Shoemaker, vice presiden...
2017 ANA Multicultural Marketing & Diversity Conference Recap With Mot
November 16, 2017
Hispanic mobile marketing

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How can your brand effectively reach the $1.4 trillion Hispanic market?  To engage a population of over 50 million, comprised of various subsegments, it is imperative that you understand the distinctions that exist within this au...
4 Market Segmentation Strategies for Effectively Reaching Hispanics
November 10, 2017
New York Pride Parade

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Now is the time to be planning for your Q1/Q2 LGBTQ marketing strategy, and one of the most effective tactics in reaching the LGBTQ segment before Pride season is leveraging shared moments significant to its consumers. These are c...
6 Opportunities To Reach LGBTQ Consumers Before June
November 7, 2017

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ANA Conference

2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team

Motivate’s leadership team, Gregg Witt, executive vice president of youth marketing; Randy Gudiel,...


Ethnic lesbian couple

Multicultural LGBTQ: Caught Between Two Worlds and What It Means For Marketers

“No Blacks.  No Asians.  Just a preference.”  We’ve seen that phrase on the profiles of...


Hispanic mobile marketing

4 Market Segmentation Strategies for Effectively Reaching Hispanics

How can your brand effectively reach the $1.4 trillion Hispanic market?  To engage a population of...


New York Pride Parade

6 Opportunities To Reach LGBTQ Consumers Before June

Now is the time to be planning for your Q1/Q2 LGBTQ marketing strategy, and one of the most...


LGBTQ marketer Joel Shoemaker Joins Motivate as VP of LGBTQ Division

Motivate Inc. is pleased to announce that Joel Shoemaker has been appointed as vice president of...


lesbian couple

3 Tactics to Help Drive Your Most Successful LGBTQ Social Media Marketing Strategy

From ideation to optimization, a successful LGBTQ campaign will require implementing a meticulous...


10 Do’s and Don’ts Of Influencer Marketing To Gen Z

Are you launching your first youth-targeted influencer marketing campaign, or optimizing an existing...


Motivate’s Gregg Witt Leads Gen Z Marketing Discussion with Viacom, Microsoft and The Berrics

The panel discussion is centered on the opinions of 100 multi-ethnic teens and young adults...


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