asian women on computer

3 Optimal Strategies for Reaching Asian-American Consumers

With a population growing nearly 50% since 2002, Asian-Americans are the fastest growing multicultural segment in the U.S.  At 20.5 million...


african american man on computer

Buying Power and Shopping Habits of the African-American Segment

The buying power of the African-American market segment increased by 27% from 2010 to 2015, and currently stands well over $1 trillion. ...


Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at Viacom

On October 18th, 2017, Gregg Witt, Executive Vice President of Youth Marketing at Motivate Inc., moderated the panel discussion titled...


Teen on smartphone

Talking Kid Power and Youth Trends with Motivate’s Gregg L. Witt

Podcaster and Creative Director of Power Kid, Phil Albritton, recently interviewed Motivate’s EVP of Youth Marketing, Gregg L. Witt, on...


ANA Conference

2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured...


Hispanic mobile marketing

4 Market Segmentation Strategies for Effectively Reaching Hispanics

How can your brand effectively reach the $1.4 trillion Hispanic market?  To engage a population of over 50 million, comprised of various...


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6 Opportunities To Reach LGBTQ Consumers Before June

Now is the time to be planning for your Q1/Q2 LGBTQ marketing strategy, and one of the most effective tactics in reaching the LGBTQ segment...


LGBTQ marketer Joel Shoemaker Joins Motivate as VP of LGBTQ Division

Motivate Inc., the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, is pleased to...


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3 Tactics to Help Drive Your Most Successful LGBTQ Social Media Marketing Strategy

It is estimated that there are 16 million LGBTQ adults in the U.S. alone, yet consumer data and insights on this segment remain scarce,...


10 Do’s and Don’ts Of Influencer Marketing To Gen Z

Are you launching your first youth-targeted influencer marketing campaign, or optimizing an existing one?  Partnering with influential...