Chinese & Korean-American Auto Path-to-Purchase

Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, announced earlier this year its release of an exclusive consumer...


3AF’s One-Of-A-Kind Asian American Marketing Summit Brings in Big Guests and Insights

The Asian American Advertising Federation’s (3AF) 2016 Asian Marketing Summit took place in Los Angeles’ Koreatown at the Line Hotel on June 2-3, 2016. 3AF’s summit is...


Top Brands Ahead of the Game in Reaching South Asians

With a population size estimated at 3 million, South Asian consumers can’t be disregarded. They’re also the wealthiest Asian-origin segment in the U.S. today. With over $20...


Motivate Announces Asian Path-to-Purchase Research Study

Proprietary study delivers signature Chinese and Korean-American insights on media engagement preferences and purchasing behavior. Motivate Inc., the leading specialized insights...


5 Ways Asian Americans Outspend on Fashion and Tech

Vogue introduced Chinese consumers to the tech wearable that seamlessly complements all couture, the Apple Watch. The reputable fashion publisher payed homage to its name in its...


15 Things You Need to Know About the South Asian Market

South Asian Americans are a market not to be overlooked. The average affluence level of South Asian Americans is higher than almost every other segment in the U.S. In addition,...


5 Characteristics of Next Generation Asian Americans

While many Asian Americans come from multi-generational households, each generation is distinct. Market assumptions based on first-generation Asian Americans do not necessarily...


3 Must-Knows About the South Asian Community

South Asians make up 19 percent of the total Asian American segment, making them the third largest population in the Asian-American segment behind Chinese and Filipino Americans....


3 Ways Asians Stay Connected to Their Culture

The current Asian American buying power is four times larger than the highly coveted millennial segment’s, and it’s expected to grow to $1 trillion by 2018. Also, Asian...