Two girls hold a rainbow flag while holding hands.

LGBTQ Marketing: An Unparalleled Opportunity

The LGBTQ consumer is rapidly becoming a market segment that your brand can’t afford to ignore. If you’ve been hesitant or didn’t know quite how to get started, here are four…


What is Influencer Marketing?

Influencer marketing is a form of marketing where recognized online thought leaders promote a brand’s message to potential consumers. These social trendsetters have significant…


Motivate Named Finalist for San Diego Business Journal’s 2017 Diversity & Inclusion Award

Leading Multicultural Insights and Media Agency Recognized as One of San Diego’s Most Diverse and Innovative Companies Motivate — the…


Motivate Acquires Leading Gen Z Insights and Marketing Agency, Immersive Youth

Acquisition deepens reach into new markets and expands capabilities Motivate — the leading specialized insights and media partner for…


The Motivate team toasting to a successful 2016!

Motivate’s 2016 Las Vegas Holiday Party

We might have overdone it this holiday party; rather than wearing our flashy outfits downtown, the Motivate crew took their stylish ensembles en route to Las Vegas. We landed…


Motivate Partners with Latinum Network in LGBT Attitudinal Segmentation Study

Proprietary Study Uncovers Dynamic Insight into Diverse LGBT Market Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ…


A row of 2016 Hispanic Advertising and Media Awards

Motivate’s Influencer Marketing Platform & Reporting Dashboards Win Portada’s 2016 Digital Innovator Award

Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, won the 2016 “Programatico Lopez” Digital Innovator Award for…


Motivate Attends 13th Annual WBENC-West Procurement Opportunity Conference & Awards Dinner

Motivate Attends 13th Annual WBENC-West Procurement Opportunity Conference & Awards Dinner

Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, attended the 13th Annual WBENC-West Procurement Opportunity…


Chinese & Korean-American Auto Path-to-Purchase

Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, announced earlier this year its release of an exclusive consumer…


Motivate Moderates Shopper Marketing Panel at Portada’s 10th Annual Hispanic Advertising and Media Conference

Motivate Moderates Shopper Marketing Panel at Portada’s 10th Annual Hispanic Advertising and Media Conference

Motivate CEO Trevor Hansen will be moderating a panel titled “Multicultural Shopper Marketing: The State of the Art,” at Portada’s Hispanic Advertising and Media Conference. The…