Motivate and Microsoft Wow #MR360Summit Audiences with Fully-Integrated Case Study Targeting the Total Hispanic Market

Motivate and Microsoft presented the strategy and results from an integrated campaign targeting a total Hispanic market at the Multicultural Retail 360 Summit. The summit took…


Why Influencer Marketing is Key for Retail Brands

Consumers are being inspired, informed and having conversations with their peers, long before they make a purchase. To be effective, brands need to be a part of that dialogue. To…


Randy Gudiel Joins Motivate as Digital Media Director

Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, welcomes digital media veteran Randy Gudiel to its team in the…


Motivate Steps Toward the Future of Supplier Diversity at The 2016 WBENC National Conference & Business Fair

We put our best foot forward at the 2016 Women’s Business Enterprise National Council (WBENC) Conference & Business Fair in Orlando, Florida. More than 3,500 executives from…


3AF’s One-Of-A-Kind Asian American Marketing Summit Brings in Big Guests and Insights

The Asian American Advertising Federation’s (3AF) 2016 Asian Marketing Summit took place in Los Angeles’ Koreatown at the Line Hotel on June 2-3, 2016. 3AF’s summit is the…


Top Brands Ahead of the Game in Reaching South Asians

With a population size estimated at 3 million, South Asian consumers can’t be disregarded. They’re also the wealthiest Asian-origin segment in the U.S. today. With over $20…


Motivate Announces Asian Path-to-Purchase Research Study

Proprietary study delivers signature Chinese and Korean-American insights on media engagement preferences and purchasing behavior. Motivate Inc., the leading specialized insights…


5 Ways Asian Americans Outspend on Fashion and Tech

Vogue introduced Chinese consumers to the tech wearable that seamlessly complements all couture, the Apple Watch. The reputable fashion publisher payed homage to its name in its…


15 Things You Need to Know About the South Asian Market

South Asian Americans are a market not to be overlooked. The average affluence level of South Asian Americans is higher than almost every other segment in the U.S. In addition,…


5 Characteristics of Next Generation Asian Americans

While many Asian Americans come from multi-generational households, each generation is distinct. Market assumptions based on first-generation Asian Americans do not necessarily…