The Power of Local Spanish-Language Print

Regardless of acculturation levels, Spanish-language newspaper readership is high among Latinos, according to Motivate’s Hispanic Intercept Study. The custom Hispanic Intercept...


5 Facts About The Largest Millennial Segment: Latinos

There are more than 21 million Latino millennials in the U.S., who make up 21 percent of the total millennial U.S. population. The Pew Hispanic Center predicts 80 percent of the...


Case Study: Influencer Marketing With Latina Bloggers Over-Delivers

A leading CPG brand turned to Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, to build brand awareness with...


10 Key Facts About Hispanics and U.S.-Born Hispanics

Hispanics are the largest ethnic minority population in the U.S. With a population of nearly 57 million, Hispanics represent 18 percent of the total U.S. population. It’s...


5 Reasons Latino Video Consumption--and Creation--has Marketers Hitting Replay

Pause your streaming of Netflix’s Club de Cuervos and let’s explore what Latinos are watching, where they’re watching, and how they’re watching it over and...


4 Reasons Latinos are the Go-To Segment to Target for Yearly Family Vacations

It’s that time of year to start planning the once-a-year family road trip to see our abuela. A 12-hour drive can seem inexpensive compared to some flights— especially for a...


5 Ways Young Latinos do Banking

The Latino community is on average young, bilingual and exhibits moderately higher financial confidence than the general population. Alike other millennials, young Latinos are...