3 Consumer Trends of Young Hispanic Car Buyers

Multicultural consumers are shopping more and comprising more of the auto brand customer base than ever before, with the Hispanic segment taking the lead.  Between 2010 and 2016,…


LGBTQ Gold Medalists at Olympics Shaping Marketing Trends for the Future

When Billie Jean King, the heralded 70’s and 80’s tennis icon came out in 1981, she lost millions of dollars in sponsorships overnight.…


Mexico U.S. Border

4 Compelling Multicultural Campaigns of the Decade

An increasing number of multicultural marketing campaigns have reached mainstream media in the recent decade, with several of them…


Resist Trump

As Trump Era Brings About Uncertainty in LGBTQ Community, More Consumers Increase Their Business with Pro-LGBTQ Companies According to SureShot Survey

The Trump era continues to impact LGBTQ, as many disclose their insecurity about the ambivalence of their rights. Thus, consumers are…


Interactive: Retail Activation in the LGBTQ Community

Motivate develops interactive dashboard juxtaposing LGBTQ population and trendy retailer Forever 21 The LGBTQ community is seeing an exponential surge in affirmative visibility.…


Youth mobile

The Top 11 Youth Marketers to Follow in 2018

Want to target the younger demographic? These are the top 11 youth marketers you need to follow. Over the last few years, youth marketing…


Rainbow crosswalk

11 Successful LGBTQ Marketing Campaigns from 2017

Looking back at 2017’s LGBTQ marketing and advertising campaigns, there were many brand messages that struck a chord with LGBTQ consumers.  Progressive brands upheld LGBTQ rights…


LGBT wedding

LGBTQ Highlights and Takeaways from the 2017 ANA Multicultural Conference

Two major highlights from the 2017 ANA Multicultural Conference, relevant to LGBTQ marketing, showcased how brands are embracing…


Ethnic lesbian couple

Multicultural LGBTQ: Caught Between Two Worlds and What It Means For Marketers

“No Blacks.  No Asians.  Just a preference.”  We’ve seen that phrase on the profiles of many LGBTQ social apps.  Is it just a preference,…


Forbes: Gen Z Marketing Leadership Talk with Motivate's Gregg Witt

Why Relevancy -- Not Reach -- Is Key To Reaching Generation Z.How do brands cultivate relevance with Gen Z audience segments? In this…