Forbes: Gen Z Marketing Leadership Talk with Motivate's Gregg Witt

Why Relevancy -- Not Reach -- Is Key To Reaching Generation Z.How do brands cultivate relevance with Gen Z audience segments? In this...


Two girls hold a rainbow flag while holding hands.

LGBTQ Marketing: An Unparalleled Opportunity

The LGBTQ consumer is rapidly becoming a market segment that your brand can’t afford to ignore. If you’ve been hesitant or didn’t know quite how to get started, here are four...


What is Influencer Marketing?

Influencer marketing is a form of marketing where recognized online thought leaders promote a brand’s message to potential consumers. These social trendsetters have significant...


A man throws his hands in the air under a rainbow flag.

Beyond The Rainbow: Marketing to the LGBTQ Community 12 Months A Year

As the LGBTQ community continues to become more mainstream, many brands have embraced advertising and marketing to LGBTQ consumers. In the...


Motivate Named Finalist for San Diego Business Journal’s 2017 Diversity & Inclusion Award

Leading Multicultural Insights and Media Agency Recognized as One of San Diego’s Most Diverse and Innovative Companies Motivate — the...


A Black couple laughs while seeing something funny on a phone.

4 Facts About Black Millennials on Social Media

Nielsen recently released a consumer report on how African-American millennials are leading the social and digital age with astounding efforts. Social media has become a frequent...


Affectionate gay couple out in the city enjoying the day.

3 Ways to Reach LGBTQ Consumers on Social Media

With a buying power of over $900 billion, more and more brands are looking for effective ways to reach LGBTQ consumers. Just look at the past Super Bowl for reference as Google,...


A tween girl uses a tablet while sitting on the couch.

New to Tween Marketing? Here are the Must-Knows of Gen Z

Gen Z has become an emerging demographic with an unprecedented marketing potential. Inside this cash-packed group is an equally impressive sub-market of tweens and teens that will...


Motivate Acquires Leading Gen Z Insights and Marketing Agency, Immersive Youth

Acquisition deepens reach into new markets and expands capabilities Motivate — the leading specialized insights and media partner for...


The Motivate team toasting to a successful 2016!

Motivate’s 2016 Las Vegas Holiday Party

We might have overdone it this holiday party; rather than wearing our flashy outfits downtown, the Motivate crew took their stylish ensembles en route to Las Vegas. We landed...