Forbes: Gen Z Marketing Leadership Talk with Motivate's Gregg Witt

Why Relevancy -- Not Reach -- Is Key To Reaching Generation Z.How do brands cultivate relevance with Gen Z audience segments? In this...


A man throws his hands in the air under a rainbow flag.

Beyond The Rainbow: Marketing to the LGBTQ Community 12 Months A Year

As the LGBTQ community continues to become more mainstream, many brands have embraced advertising and marketing to LGBTQ consumers. In the...


A Black couple laughs while seeing something funny on a phone.

4 Facts About Black Millennials on Social Media

Nielsen recently released a consumer report on how African-American millennials are leading the social and digital age with astounding efforts. Social media has become a frequent...


Affectionate gay couple out in the city enjoying the day.

3 Ways to Reach LGBTQ Consumers on Social Media

With a buying power of over $900 billion, more and more brands are looking for effective ways to reach LGBTQ consumers. Just look at the past Super Bowl for reference as Google,...


A tween girl uses a tablet while sitting on the couch.

New to Tween Marketing? Here are the Must-Knows of Gen Z

Gen Z has become an emerging demographic with an unprecedented marketing potential. Inside this cash-packed group is an equally impressive sub-market of tweens and teens that will...


Youth mobile

The Top 11 Youth Marketers to Follow This Year

Want to target the younger demographic? These are the top 11 youth marketers you need to follow. Over the last few years, youth marketing...


Gen Z girl in the sun with picture bubbles of Disney characters around her.

Why Youth-Led Engagement Should Be Part Of Any Gen Z Research Study

While we pride ourselves in having top-notch professional youth facilitators, moderators, and researchers.  We have found that there are many instances where having peer-to-peer...


Young adult with headband and wristbands in front of a YouTube and VidCon backdrop.

Youth Marketing Myth: Influencer Marketing Is A Quick Fix

Influencer marketing is undeniably one of the most popular industry buzzwords today, and these creative partnerships with social media personalities/creators continue to play a...


5 Events to Reach Multicultural LGBTQ Communities

Hispanic and African-American LGBTQ consumers are 15 percent less likely to see their race included in the larger LGBTQ community compared to white LGBTQ consumers. For Asian LGBTQ...


Blurred image of a LGBTQ Conference

5 Must-Tweets from the 2016 #LGBTWeek NYC

The 9th annual LGBT Week took place at the New York Times building in Manhattan. The four-day meetup was comprised of networking mixers, professional symposiums, and case studies...