Gen Z marketing expert, Gregg Witt, discusses the power of cultivating relevance with tween, teen and young adults

In this interview, Motivate’s Executive Vice President of Youth Marketing, Gregg Witt, discusses how brands can build sustainable and relevant engagement strategies with their Gen…


3 Consumer Trends of Young Hispanic Car Buyers

Multicultural consumers are shopping more and comprising more of the auto brand customer base than ever before, with the Hispanic segment taking the lead.  Between 2010 and 2016,…


6 Successful LGBTQ Influencer Partnerships

By integrating LGBTQ influencers into your marketing strategy, not only do you expand your brand awareness within the nuances of the LGBTQ…


5 YouTube Influencers Across Asian Subcultures

Not only has the Asian-American consumer segment surpassed non-Hispanic White consumers in educational and financial achievement, but they…


LGBTQ Marketing 2018 Webinar: Key Trends and Insights

For any brand that has invested in connecting with the LGBTQ community, it’s important they recognize that 2018 is different, according to…


LGBTQ Gold Medalists at Olympics Shaping Marketing Trends for the Future

When Billie Jean King, the heralded 70’s and 80’s tennis icon came out in 1981, she lost millions of dollars in sponsorships overnight.…


Building a Marketing Strategy that Reaches LGBTQ Families

According to a Gallup survey, there were nearly half a million same-sex marriages in the U.S. by 2016.  Moreover, recent census reports…


Top 7 Influencers from Hispanic Subcultures

In 2004, Hershey’s branded its product with what it anticipated to be a promising tagline.  The chocolate manufacturer featured Thalia Sodi…


lesbian couple and firepit

7 Opportunities to Reach LGBTQ Consumers in Q3 and Q4

To develop a marketing strategy that reaches the 9.3 million LGBTQ adults in the U.S., you’ll need a comprehensive understanding for annual…


3 Trends Cosmetic Brands Should Know To Appeal to African-American Women

At 24.3 million strong, African-American women are a highly influential consumer segment.  They are growing entrepreneurs, impacting…