Delete. Unsubscribe. Goodbye: Why Gen Z Tunes into Some Brands and Others Get Tuned Out

Join Us for an Engaging and Informative Webinar On Youth Marketing! “Brands break my trust by failing to listen and underestimating people…


Delete. Unsubscribe. Goodbye: Q&A with Gen Z Speaker, Connor Blakely

What are some of the key differences between Gen Z and Millennials when it comes to interacting with brands? One of the biggest differences…


3 Reasons Airline, Tourism and Hospitality Brands Should Market to Hispanic Consumers

While marketers from airline, tourism and hospitality industries construct their Q2 and Q3 strategy, they may also want to start generating…


Love Wins

11 LGBTQ Hashtags That Drove Brand Engagement

LGBTQ marketing has gone mainstream.  That much is clear.  So how do you begin to foster a relationship with these consumers?…


asian family cooking

The Asian-American Consumer Influence on U.S. Cuisine and Foods

The Asian-American population is growing three times as fast as the Hispanic pool, and their buying power is expected to increase from…


Mexico U.S. Border

4 Compelling Multicultural Campaigns of the Decade

An increasing number of multicultural marketing campaigns have reached mainstream media in the recent decade, with several of them…


Podcast

Take the Lead Radio Show Host, Dr. Diane Hamilton, Talks Marketing to Gen Z in Q&A with Motivate’s Gregg L. Witt

In this interview, Motivate’s Executive Vice President of Youth Marketing, Gregg Witt, discusses youth culture as it applies in today’s new…


Resist Trump

As Trump Era Brings About Uncertainty in LGBTQ Community, More Consumers Increase Their Business with Pro-LGBTQ Companies According to SureShot Survey

The Trump era continues to impact LGBTQ, as many disclose their insecurity about the ambivalence of their rights. Thus, consumers are…


Interactive: Retail Activation in the LGBTQ Community

Motivate develops interactive dashboard juxtaposing LGBTQ population and trendy retailer Forever 21 The LGBTQ community is seeing an exponential surge in affirmative visibility.…


Youth mobile

The Top 11 Youth Marketers to Follow in 2018

Want to target the younger demographic? These are the top 11 youth marketers you need to follow. Over the last few years, youth marketing…