Beyond The Rainbow: Marketing to the LGBTQ Community 12 Months A Year
As the LGBTQ community continues to become more mainstream, many brands have embraced advertising and marketing to LGBTQ consumers. In the…
4 Facts About Black Millennials on Social Media
Nielsen recently released a consumer report on how African-American millennials are leading the social and digital age with astounding efforts. Social media has become a frequent…
3 Ways to Reach LGBTQ Consumers on Social Media
With a buying power of over $900 billion, more and more brands are looking for effective ways to reach LGBTQ consumers. Just look at the past Super Bowl for reference as Google,…
New to Tween Marketing? Here are the Must-Knows of Gen Z
Gen Z has become an emerging demographic with an unprecedented marketing potential. Inside this cash-packed group is an equally impressive sub-market of tweens and teens that will…
Why Youth-Led Engagement Should Be Part Of Any Gen Z Research Study
While we pride ourselves in having top-notch professional youth facilitators, moderators, and researchers. We have found that there are many instances where having peer-to-peer…
Youth Marketing Myth: Influencer Marketing Is A Quick Fix
Influencer marketing is undeniably one of the most popular industry buzzwords today, and these creative partnerships with social media personalities/creators continue to play a…
5 Events to Reach Multicultural LGBTQ Communities
Hispanic and African-American LGBTQ consumers are 15 percent less likely to see their race included in the larger LGBTQ community compared to white LGBTQ consumers. For Asian…
5 Must-Tweets from the 2016 #LGBTWeek NYC
The 9th annual LGBT Week took place at the New York Times building in Manhattan. The four-day meetup was comprised of networking mixers, professional symposiums, and case studies…
Motivate Adds Exclusive LGBTQ Influencer Vertical
A colorful and thriving community demands a diverse group of social media influencers Motivate’s exclusive group of LGBTQ social media influencers is comprised of individuals who…
Influencer Marketing Dashboard: Track & Optimize Social Campaigns in Real Time
Clients and agency partners of Motivate, the leading specialized media partner in the U.S., can now see influencer campaign metrics skyrocket as we speak. That’s right— our…