Motivate Moderates Shopper Marketing Panel at Portada’s 10th Annual Hispanic Advertising and Media Conference
Motivate CEO Trevor Hansen will be moderating a panel titled “Multicultural Shopper Marketing: The State of the Art,” at Portada’s Hispanic Advertising and Media Conference....
Motivate and Microsoft Wow #MR360Summit Audiences with Fully-Integrated Case Study Targeting the Total Hispanic Market
Motivate and Microsoft presented the strategy and results from an integrated campaign targeting a total Hispanic market at the Multicultural Retail 360 Summit. The summit took...
5 Events to Reach Multicultural LGBTQ Communities
Hispanic and African-American LGBTQ consumers are 15 percent less likely to see their race included in the larger LGBTQ community compared to white LGBTQ consumers. For Asian LGBTQ...
Why Influencer Marketing is Key for Retail Brands
Consumers are being inspired, informed and having conversations with their peers, long before they make a purchase. To be effective, brands need to be a part of that dialogue. To...
Randy Gudiel Joins Motivate as Digital Media Director
Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, welcomes digital media veteran Randy Gudiel to its team in the...
Motivate Steps Toward the Future of Supplier Diversity at The 2016 WBENC National Conference & Business Fair
We put our best foot forward at the 2016 Women’s Business Enterprise National Council (WBENC) Conference & Business Fair in Orlando, Florida. More than 3,500 executives from...
5 Must-Tweets from the 2016 #LGBTWeek NYC
The 9th annual LGBT Week took place at the New York Times building in Manhattan. The four-day meetup was comprised of networking mixers, professional symposiums, and case studies...
Motivate Adds Exclusive LGBTQ Influencer Vertical
A colorful and thriving community demands a diverse group of social media influencers Motivate’s exclusive group of LGBTQ social media influencers is comprised of individuals who...
Influencer Marketing Dashboard: Track & Optimize Social Campaigns in Real Time
Clients and agency partners of Motivate, the leading specialized media partner in the U.S., can now see influencer campaign metrics skyrocket as we speak. That’s right— our...
Motivate CEO Trevor Hansen to Co-Present Influencer Marketing Case Study with Microsoft at the 2016 Multicultural Retail 360 Summit
Sharing strategy of a successful fully-integrated Microsoft campaign, Motivate CEO Trevor Hansen and Microsoft Marketing Manager Victoria Croysdale will speak at this year’s...