Interactive: Retail Activation in the LGBTQ Community

Motivate develops interactive dashboard juxtaposing LGBTQ population and trendy retailer Forever 21 The LGBTQ community is seeing an exponential surge in affirmative visibility.…


Youth mobile

The Top 11 Youth Marketers to Follow in 2018

Want to target the younger demographic? These are the top 11 youth marketers you need to follow. Over the last few years, youth marketing…


Hispanic family

Marketing in Spanish to Reach Hispanic Consumers

There are 58 million Hispanic consumers in the U.S., and over half of them are bilingual in English and Spanish.  Yet many brands are still…


LGBT couple moved in

LGBTQ Consumer Trends in Home Improvement

Frequent movers.  Avid renovators.  Dominating the home improvement industry, the LGBTQ community has consistently spent more on home…


2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Joel Shoemaker

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured…


2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Rene Sanchez

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured…


2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Gregg Witt

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured…


Rainbow crosswalk

11 Successful LGBTQ Marketing Campaigns from 2017

Looking back at 2017’s LGBTQ marketing and advertising campaigns, there were many brand messages that struck a chord with LGBTQ consumers.  Progressive brands upheld LGBTQ rights…


asian women on computer

3 Optimal Strategies for Reaching Asian-American Consumers

With a population growing nearly 50% since 2002, Asian-Americans are the fastest growing multicultural segment in the U.S.  At 20.5 million…


african american man on computer

Buying Power and Shopping Habits of the African-American Segment

The buying power of the African-American market segment increased by 27% from 2010 to 2015, and currently stands well over $1 trillion.…