10 Facts About the African American Market

The U.S. black population is currently estimated to be 45.7 million.  Trends within the younger generations of African Americans are an important area of focus for marketers. They...


Where LGBTQ Consumers Spend Their Dollars

The U.S. LGBTQ community’s total buying power—a significant $884 billion—is greater than the total GDP of largely populated countries like Argentina. Below are some of the...


Top 4 Interests of the Latina Millennial Mom

One in four births in the U.S. are to a Hispanic woman. Nearly 20 percent of millennial parents are Latino and they’re liking, sharing and researching their interests, including...


Black Instagram Users Outnumber NHW and Latinos

Over one-third of African Americans are on Instagram. This is compared to about 20 percent of non-Hispanic whites on Instagram. The Black community using the app grew 13 percent...


Top 5 Entertainment Events to Extend Reach in the Black Community

Entertainment events are an ideal setting for consumers to engage with brands they love, and a brand’s place can be as a vendor or stage sponsor, but why not be an attendee?...


LGBTQ Consumers & Home Improvement

The highlights: LGBTQ consumers… • Have disposable income • Are big movers • Do major landscaping • Enjoy frequent in-home entertaining • Extremely value an LGBTQ...


4 Events Important to the LGBTQ Community Beyond the Big Parade

There are celebrations and gatherings year-round in the LGBTQ community, beyond the big parade. Focusing solely on Pride Festivals may leave some important LGBTQ segments...


Ben Chavis and Trevor Hansen at NNPA

Key Takeaways from the 2016 Midwinter NNPA Conference

1. The NNPA and member publishers are embracing an exciting shift in day-to-day operations of the media properties with the next generation of family coming into help drive the...


Grey overlayed image of people with their arms around each other on their cell phones.

Motivate CEO Named a Finalist for San Diego Business Journal’s Most Admired CEO Award

Motivate, the nation’s leading specialized media partner, is proud to announce that for the third year in a row, Trevor Hansen has been named a finalist for San Diego Business...


Street artist L7M colors Motivate office expansion with energetic three-piece canvas art

Street artist L7M colors Motivate office expansion with energetic three-piece canvas art

Brazilian street artist L7m lassoed white paint around a green eye he spent over two hours detailing. “I love energy in motion,” L7m said. “And that’s what I see at...