Motivate CEO Trevor Hansen to Co-Present Influencer Marketing Case Study with Microsoft at the 2016 Multicultural Retail 360 Summit

Sharing strategy of a successful fully-integrated Microsoft campaign, Motivate CEO Trevor Hansen and Microsoft Marketing Manager Victoria Croysdale will speak at this year’s…


A very creative office setting

Motivate Expands into New Office Space

Street artist L7M colors Motivate office expansion with energetic three-piece canvas art from Motivate on Vimeo. Ready to grow? We did. Motivate’s office space expansion is…


Case Study: Influencer Marketing With Latina Bloggers Over-Delivers

A leading CPG brand turned to Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, to build brand awareness with…


Motivate Announces Groundbreaking LGBT Population Projection Study

Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, released its 2015-16 LGBT population projection dataset. The…


10 Facts About the LGBTQ Consumers

At an estimated buying power of $884 million, the LGBTQ community is a market with significant influence. One of the leading ways to connect with the LGBTQ community is through…


6 Differences Between Millennials and Generation Z

Generation Y (also referred to as millennials) is the latest generation to make a big economic impact in the U.S., but it will be soon be followed by Generation Z. Gen Z…


5 Things to Know When Marketing to LGBTQ Consumers

The prominence of the LGBTQ community has grown over the past couple years. With the recent legalization of same-sex marriage throughout the country, the LGBTQ community has…


Motivate CEO Shares Insights at Alteryx Analytic Independence Roadshow in San Diego

Trevor Hansen, Motivate’s CEO, presented at the Alteryx Analytic Independence Roadshow on Thursday, February 11 at the Sheraton La Jolla Hotel in San Diego. Hansen shared…


10 Facts About the African American Market

The U.S. black population is currently estimated to be 45.7 million.  Trends within the younger generations of African Americans are an important area of focus for marketers. They…


Where LGBTQ Consumers Spend Their Dollars

The U.S. LGBTQ community’s total buying power—a significant $884 billion—is greater than the total GDP of largely populated countries like Argentina. Below are some of the top…