Two girls hold a rainbow flag while holding hands.

LGBTQ Marketing: An Unparalleled Opportunity

The LGBTQ consumer is rapidly becoming a market segment that your brand can’t afford to ignore. If you’ve been hesitant or didn’t know quite how to get started, here are four...


What is Influencer Marketing?

Influencer marketing is a form of marketing where recognized online thought leaders promote a brand’s message to potential consumers. These social trendsetters have significant...


A man throws his hands in the air under a rainbow flag.

Beyond The Rainbow: Marketing to the LGBTQ Community 12 Months A Year

As the LGBTQ community continues to become more mainstream, many brands have embraced advertising and marketing to LGBTQ consumers. In the...


Affectionate gay couple out in the city enjoying the day.

3 Ways to Reach LGBTQ Consumers on Social Media

With a buying power of over $900 billion, more and more brands are looking for effective ways to reach LGBTQ consumers. Just look at the past Super Bowl for reference as Google,...


5 Events to Reach Multicultural LGBTQ Communities

Hispanic and African-American LGBTQ consumers are 15 percent less likely to see their race included in the larger LGBTQ community compared to white LGBTQ consumers. For Asian LGBTQ...


Blurred image of a LGBTQ Conference

5 Must-Tweets from the 2016 #LGBTWeek NYC

The 9th annual LGBT Week took place at the New York Times building in Manhattan. The four-day meetup was comprised of networking mixers, professional symposiums, and case studies...


Interactive: Retail Activation in the LGBTQ Community

Motivate develops interactive dashboard juxtaposing LGBTQ population and trendy retailer Forever 21 The LGBTQ community is seeing an exponential surge in affirmative visibility....


10 Facts About the LGBTQ Consumers

At an estimated buying power of $884 million, the LGBTQ community is a market with significant influence. One of the leading ways to connect with the LGBTQ community is through...


5 Things to Know When Marketing to LGBTQ Consumers

The prominence of the LGBTQ community has grown over the past couple years. With the recent legalization of same-sex marriage throughout the country, the LGBTQ community has...


Where LGBTQ Consumers Spend Their Dollars

The U.S. LGBTQ community’s total buying power—a significant $884 billion—is greater than the total GDP of largely populated countries like Argentina. Below are some of the...