Building a Marketing Strategy that Reaches LGBTQ Families

According to a Gallup survey, there were nearly half a million same-sex marriages in the U.S. by 2016.  Moreover, recent census reports…


lesbian couple and firepit

7 Opportunities to Reach LGBTQ Consumers in Q3 and Q4

To develop a marketing strategy that reaches the 9.3 million LGBTQ adults in the U.S., you’ll need a comprehensive understanding for annual…


Love Wins

11 LGBTQ Hashtags That Drove Brand Engagement

LGBTQ marketing has gone mainstream.  That much is clear.  So how do you begin to foster a relationship with these consumers?…


Resist Trump

As Trump Era Brings About Uncertainty in LGBTQ Community, More Consumers Increase Their Business with Pro-LGBTQ Companies According to SureShot Survey

The Trump era continues to impact LGBTQ, as many disclose their insecurity about the ambivalence of their rights. Thus, consumers are…


Interactive: Retail Activation in the LGBTQ Community

Motivate develops interactive dashboard juxtaposing LGBTQ population and trendy retailer Forever 21 The LGBTQ community is seeing an exponential surge in affirmative visibility.…


LGBT couple moved in

LGBTQ Consumer Trends in Home Improvement

Frequent movers.  Avid renovators.  Dominating the home improvement industry, the LGBTQ community has consistently spent more on home…


Rainbow crosswalk

11 Successful LGBTQ Marketing Campaigns from 2017

Looking back at 2017’s LGBTQ marketing and advertising campaigns, there were many brand messages that struck a chord with LGBTQ consumers.  Progressive brands upheld LGBTQ rights…


LGBT wedding

LGBTQ Highlights and Takeaways from the 2017 ANA Multicultural Conference

Two major highlights from the 2017 ANA Multicultural Conference, relevant to LGBTQ marketing, showcased how brands are embracing…


ANA Conference

2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured…


Ethnic lesbian couple

Multicultural LGBTQ: Caught Between Two Worlds and What It Means For Marketers

“No Blacks.  No Asians.  Just a preference.”  We’ve seen that phrase on the profiles of many LGBTQ social apps.  Is it just a preference,…