Interactive: Retail Activation in the LGBTQ Community

Motivate develops interactive dashboard juxtaposing LGBTQ population and trendy retailer Forever 21 The LGBTQ community is seeing an exponential surge in affirmative visibility....


10 Facts About the LGBTQ Consumers

At an estimated buying power of $884 million, the LGBTQ community is a market with significant influence. One of the leading ways to connect with the LGBTQ community is through...


5 Things to Know When Marketing to LGBTQ Consumers

The prominence of the LGBTQ community has grown over the past couple years. With the recent legalization of same-sex marriage throughout the country, the LGBTQ community has...


Where LGBTQ Consumers Spend Their Dollars

The U.S. LGBTQ community’s total buying power—a significant $884 billion—is greater than the total GDP of largely populated countries like Argentina. Below are some of the...


LGBTQ Consumers & Home Improvement

The highlights: LGBTQ consumers… • Have disposable income • Are big movers • Do major landscaping • Enjoy frequent in-home entertaining • Extremely value an LGBTQ...


4 Events Important to the LGBTQ Community Beyond the Big Parade

There are celebrations and gatherings year-round in the LGBTQ community, beyond the big parade. Focusing solely on Pride Festivals may leave some important LGBTQ segments...