Top 7 Influencers from Hispanic Subcultures

In 2004, Hershey’s branded its product with what it anticipated to be a promising tagline.  The chocolate manufacturer featured Thalia Sodi…


3 Trends Cosmetic Brands Should Know To Appeal to African-American Women

At 24.3 million strong, African-American women are a highly influential consumer segment.  They are growing entrepreneurs, impacting…


3 Reasons Airline, Tourism and Hospitality Brands Should Market to Hispanic Consumers

While marketers from airline, tourism and hospitality industries construct their Q2 and Q3 strategy, they may also want to start generating…


asian family cooking

The Asian-American Consumer Influence on U.S. Cuisine and Foods

The Asian-American population is growing three times as fast as the Hispanic pool, and their buying power is expected to increase from…


Mexico U.S. Border

4 Compelling Multicultural Campaigns of the Decade

An increasing number of multicultural marketing campaigns have reached mainstream media in the recent decade, with several of them…


Hispanic family

Marketing in Spanish to Reach Hispanic Consumers

There are 58 million Hispanic consumers in the U.S., and over half of them are bilingual in English and Spanish.  Yet many brands are still…


asian women on computer

3 Optimal Strategies for Reaching Asian-American Consumers

With a population growing nearly 50% since 2002, Asian-Americans are the fastest growing multicultural segment in the U.S.  At 20.5 million…


african american man on computer

Buying Power and Shopping Habits of the African-American Segment

The buying power of the African-American market segment increased by 27% from 2010 to 2015, and currently stands well over $1 trillion.…


Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at Viacom

On October 18th, 2017, Gregg Witt, Executive Vice President of Youth Marketing at Motivate Inc., moderated the panel discussion titled…


ANA Conference

2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured…