15 Things You Need to Know About the South Asian Market

South Asian Americans are a market not to be overlooked. The average affluence level of South Asian Americans is higher than almost every other segment in the U.S. In addition,...


5 Characteristics of Next Generation Asian Americans

While many Asian Americans come from multi-generational households, each generation is distinct. Market assumptions based on first-generation Asian Americans do not necessarily...


3 Must-Knows About the South Asian Community

South Asians make up 19 percent of the total Asian American segment, making them the third largest population in the Asian-American segment behind Chinese and Filipino Americans....


3 Ways Asians Stay Connected to Their Culture

The current Asian American buying power is four times larger than the highly coveted millennial segment’s, and it’s expected to grow to $1 trillion by 2018. Also, Asian...


5 Reasons Latino Video Consumption--and Creation--has Marketers Hitting Replay

Pause your streaming of Netflix’s Club de Cuervos and let’s explore what Latinos are watching, where they’re watching, and how they’re watching it over and...


4 Reasons Latinos are the Go-To Segment to Target for Yearly Family Vacations

It’s that time of year to start planning the once-a-year family road trip to see our abuela. A 12-hour drive can seem inexpensive compared to some flights— especially for a...


5 Ways Young Latinos do Banking

The Latino community is on average young, bilingual and exhibits moderately higher financial confidence than the general population. Alike other millennials, young Latinos are...


Black Instagram Users Outnumber NHW and Latinos

Over one-third of African Americans are on Instagram. This is compared to about 20 percent of non-Hispanic whites on Instagram. The Black community using the app grew 13 percent...


Top 5 Entertainment Events to Extend Reach in the Black Community

Entertainment events are an ideal setting for consumers to engage with brands they love, and a brand’s place can be as a vendor or stage sponsor, but why not be an attendee?...