Ethnic lesbian couple

Multicultural LGBTQ: Caught Between Two Worlds and What It Means For Marketers

“No Blacks.  No Asians.  Just a preference.”  We’ve seen that phrase on the profiles of many LGBTQ social apps.  Is it just a preference,…


Hispanic mobile marketing

4 Market Segmentation Strategies for Effectively Reaching Hispanics

How can your brand effectively reach the $1.4 trillion Hispanic market?  To engage a population of over 50 million, comprised of various…


What is Influencer Marketing?

Influencer marketing is a form of marketing where recognized online thought leaders promote a brand’s message to potential consumers. These social trendsetters have significant…


A Black couple laughs while seeing something funny on a phone.

4 Facts About Black Millennials on Social Media

Nielsen recently released a consumer report on how African-American millennials are leading the social and digital age with astounding efforts. Social media has become a frequent…


Chinese & Korean-American Auto Path-to-Purchase

Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, announced earlier this year its release of an exclusive consumer…


The Power of Local Spanish-Language Print

Regardless of acculturation levels, Spanish-language newspaper readership is high among Latinos, according to Motivate’s Hispanic Intercept Study. The custom Hispanic Intercept…


5 Facts About The Largest Millennial Segment: Latinos

There are more than 21 million Latino millennials in the U.S., who make up 21 percent of the total millennial U.S. population. The Pew Hispanic Center predicts 80 percent of the…


Top Brands Ahead of the Game in Reaching South Asians

With a population size estimated at 3 million, South Asian consumers can’t be disregarded. They’re also the wealthiest Asian-origin segment in the U.S. today. With over $20…


10 Facts About the African American Market

The U.S. black population is currently estimated to be 45.7 million.  Trends within the younger generations of African Americans are an important area of focus for marketers. They…


10 Key Facts About Hispanics and U.S.-Born Hispanics

Hispanics are the largest ethnic minority population in the U.S. With a population of nearly 57 million, Hispanics represent 18 percent of the total U.S. population. It’s…