Washington Post: Retailers are marketing directly to kids shopping on their smartphones

This article was original published on The Washington Post. Nine-year-old Isabella Colello shops for just about everything online. She scrolls through the Amazon app on her phone…


LGBTQ Marketing 2018 Webinar: Key Trends and Insights

For any brand that has invested in connecting with the LGBTQ community, it’s important they recognize that 2018 is different, according to…


Delete. Unsubscribe. Goodbye: Why Gen Z Tunes into Some Brands and Others Get Tuned Out

Join Us for an Engaging and Informative Webinar On Youth Marketing! “Brands break my trust by failing to listen and underestimating people…


Delete. Unsubscribe. Goodbye: Q&A with Gen Z Speaker, Connor Blakely

What are some of the key differences between Gen Z and Millennials when it comes to interacting with brands? One of the biggest differences…


Podcast

Take the Lead Radio Show Host, Dr. Diane Hamilton, Talks Marketing to Gen Z in Q&A with Motivate’s Gregg L. Witt

In this interview, Motivate’s Executive Vice President of Youth Marketing, Gregg Witt, discusses youth culture as it applies in today’s new…


2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Joel Shoemaker

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured…


2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Rene Sanchez

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured…


2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Gregg Witt

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured…


Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at Viacom

On October 18th, 2017, Gregg Witt, Executive Vice President of Youth Marketing at Motivate Inc., moderated the panel discussion titled…


LGBT wedding

LGBTQ Highlights and Takeaways from the 2017 ANA Multicultural Conference

Two major highlights from the 2017 ANA Multicultural Conference, relevant to LGBTQ marketing, showcased how brands are embracing…