What is Influencer Marketing?

Influencer marketing is a form of marketing where recognized online thought leaders promote a brand’s message to potential consumers. These social trendsetters have significant...


A tween girl uses a tablet while sitting on the couch.

New to Tween Marketing? Here are the Must-Knows of Gen Z

Gen Z has become an emerging demographic with an unprecedented marketing potential. Inside this cash-packed group is an equally impressive sub-market of tweens and teens that will...


The Top 11 Youth Marketers to Follow This Year

Want to target the younger demographic? These are the top 11 youth marketers you need to follow. Over the last few years, youth marketing...


Gen Z girl in the sun with picture bubbles of Disney characters around her.

Why Youth-Led Engagement Should Be Part Of Any Gen Z Research Study

While we pride ourselves in having top-notch professional youth facilitators, moderators, and researchers.  We have found that there are many instances where having peer-to-peer...


Young adult with headband and wristbands in front of a YouTube and VidCon backdrop.

Youth Marketing Myth: Influencer Marketing Is A Quick Fix

Influencer marketing is undeniably one of the most popular industry buzzwords today, and these creative partnerships with social media personalities/creators continue to play a...


6 Differences Between Millennials and Generation Z

Generation Y (also referred to as millennials) is the latest generation to make a big economic impact in the U.S., but it will be soon be followed by Generation Z. Gen Z represents...