Washington Post: Retailers are marketing directly to kids shopping on their smartphones

This article was original published on The Washington Post. Nine-year-old Isabella Colello shops for just about everything online. She scrolls through the Amazon app on her phone…


Live Roundtable Discussion - Gen Z: A Phenomenon Without Borders

Join us on Wednesday, August 8th 2018 at 11 a.m. (PST) for a 60-minute live roundtable discussion on youth marketing trends, engagement strategies, and activism from a global…


5 Reasons a Total Market Approach Doesn’t Drive Marketing ROI with Gen Z

Youth culture is complex and as Gen Z comes of age, the job of consumer engagement doesn’t get any easier than previous generations. In fact, youth, lifestyle and multicultural…


Gen Z marketing expert, Gregg Witt, discusses the power of cultivating relevance with tween, teen and young adults

In this interview, Motivate’s Executive Vice President of Youth Marketing, Gregg Witt, discusses how brands can build sustainable and relevant engagement strategies with their Gen…


teenagers hanging out

Motivate’s Gregg Witt Moderates Panel with Gen Z’s Top Influential Leaders at “Marketing to Gen Z” Conference

Join one of the most cutting-edge, relevant youth conferences April 11th as Motivate’s Gregg Witt moderates a panel with Gen Z’s top…


Delete. Unsubscribe. Goodbye: Youth Marketing Webinar with Motivate's Gregg Witt and Gen Z Speaker, Connor Blakley

Youth market relevance is not a game of luck. Get ready to fine-tune your Gen Z engagement strategies and build your credibility across…


Youth mobile

The Top 11 Youth Marketers to Follow in 2018

Want to target the younger demographic? These are the top 11 youth marketers you need to follow. Over the last few years, youth marketing…


Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at Viacom

On October 18th, 2017, Gregg Witt, Executive Vice President of Youth Marketing at Motivate Inc., moderated the panel discussion titled…


Teen on smartphone

Talking Kid Power and Youth Trends with Motivate’s Gregg L. Witt

Podcaster and Creative Director of Power Kid, Phil Albritton, recently interviewed Motivate’s EVP of Youth Marketing, Gregg L. Witt, on the…


ANA Conference

2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured…