Youth market relevance is not a game of luck. Get ready to fine-tune your Gen Z engagement strategies and build your credibility across marketing communications. You’ll benefit from over 10 years of research experience, successes and failures that have resulted in a framework for reliable youth market success.
Join Motivate EVP of Youth Marketing, Gregg Witt, and 18-year old Gen Z speaker, Connor Blakley, for this webinar that explores the mindset of Gen Z through five foundational youth marketing principles used by successful youth brands. You’ll learn youth-focused influencer strategies that get a powerful response, hear fascinating real-world examples, and get advice from Gen Z themselves.
“Today’s multiethnic youth audience is highly individualized, and making connections deeper within the subcultures is non-negotiable if we want our brand to be on their radar, keep their attention, and motivate a response.”
-Gregg L. Witt
“A big misconception about our generation is that we only have a six to eight-second attention span on social media or when looking at content; in reality, we just have a very good B.S. meter.”
All attendees receive an exclusive youth-specific influencer marketing checklist and a full research report on our most recent youth market insights.
Date: February 7th, 2018 at 11am PST
Duration: 60 min
Presenters: Gregg L. Witt and Connor Blakely
Who should view: Whether you are new to marketing or a seasoned expert, this webinar is a useful resource for connecting with today’s young multiethnic consumers.
Technical Requirements: Internet connection and computer speakers for audio.
Gregg Witt is a renowned Gen Z marketing strategist and youth trends analyst. In 2016, Witt was named a “Top 5 Youth Marketer to Follow” by Inc. Magazine. Witt has 16 years of experience in consumer insights, brand and product marketing strategy, and influencer engagement. He has led youth and influencer marketing strategies for clients including Walt Disney World, FunnyOrDie, College Board, P&G, Qualcomm and more.
Connor Blakley is a highly sought-after speaker. He is frequently invited to present at companies and conferences about youth marketing strategy. Connor’s customized presentations feature brand new insights straight from Generation Z.
Motivate works with Fortune 500 clients and major advertising agencies, providing custom insights and best-in-class media solutions in the digital, social, traditional and influencer market to reach Multicultural, Youth and LGBTQ segments.