Leading Multicultural Media Partner Rebrands to Deliver Total Market Experience
EPMG, the country’s leading Multicultural media partner, and affiliated divisions will be rolled up under the corporate umbrella, Motivate Inc. This shift and rebranding initiative is designed to better align with the current and future strategy of Motivate Inc.
“Motivate is built upon delivering a total market experience for our agency and client partners,” said Trevor Hansen, CEO, Motivate. “We believe in, evangelize, and deliver with insights and passion, relevant activation into today’s top growth markets. We have in-house experts and target leads for Millennial, Multicultural, LGBTQ, and more. Our media delivery solutions span organic social, email marketing, to community and in-language print. We are investing heavily in the tools, data, and solutions to be the standard for our agency and client partners.
“While our divisions have best-in-class brand awareness and equity, in many cases the perception of our capabilities is based on who were, and not the brand we are today and will be tomorrow. We are very excited about this next step in our company’s evolution.”
The Motivate name change has broad impact, but is effective immediately and will be phased into all aspects of the business. Motivate’s associates and both agency and client partners are excited about the change as it reflects the company’s significant growth and indicates a strategy and continued innovation in the coming years.
“Motivate has an amazing history and story,” said Kyle Bagshaw, President, Motivate. “Our culture is built on passion and innovation; always striving to keep driving forward. The rebranding to Motivate is an exciting and essential first step for us. It sets the stage for many more announcements that will highlight our investment and innovation into delivering today’s top growth markets. We greatly appreciate all the client support in the process.”
Motivate is honored to work with Fortune 100 brands, and major advertising and media buying agencies nationwide. The company looks forward to continuing and expanding upon their stellar reputation for providing the insights and authentic media activation solutions that drive high performance ROI.
For more information, please visit: www.motivateROI.com
About Motivate Inc.
Motivate is the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments. We specialize in consumer segmentation, custom insights, and turnkey media strategy and execution for high-growth demographics. Motivate provides best-in-class media activation in digital, traditional, social and influencer marketing. Our expertise is leveraged by Fortune-500 clients and major advertising agencies. We’re proud to be a Women Business Enterprise certified company. For more information about Motivate, please visit www.motivateROI.com or call 866.664.4432.