EPMG, the nation’s leading multicultural media partner, announced today they have partnered with impreMedia, the leading Hispanic news and information company, to launch the most comprehensive print, digital and experiential 2014 World Cup program to date.
“Earlier this year, we released data from our custom Nielsen study that stated the top two Spanish-language newspapers in LA reach 79% of all Latinos in the area on a seven-day basis,” said Trevor Hansen, CEO, EPMG. “Imagine that level of engagement, but across 20 different markets. This is the massive reach that our partnership with impreMedia can deliver.”
The partnership will command one of the largest World Cup footprints, with a combined print circulation of over 2 million and more than 9 million unique visitors online. Advertisers can leverage 28 of the strongest Spanish-language publishers in the country, with reach in Los Angeles, Dallas, Houston, Miami, Chicago, New York and 14 other markets. The in-depth sports coverage will run 16 consecutive weeks through June 18, 2014.
“We are thrilled to partner with EPMG on this multiplatform World Cup solution,” said Fernando Lang, vice president of sales,impreMedia. “We’re excited to leverage our set of publishers, as well as other top Spanish-language publications in the country, to provide a scalable solution for advertisers trying to reach the market.”
For a robust suite of multiplatform sponsorship opportunities, please contact Ingrid Reyes, EVP, director of client solutions, strategy and value, EPMG at email@example.com.
EPMG is the leading multicultural media buying and planning partner in the United States. With a focus on hyper-relevancy, EPMG’s expertise is leveraged by Fortune 500-level clients and major advertising agencies. EPMG combines proprietary research data, powerful C-suite level tools, and exceptional service with the proven effectiveness of multicultural print and digital media to give clients media solutions that deliver measurable ROI. For more information about EPMG, visit www.epmg360.com or call (866) 664-4432.
ImpreMedia is a leader in Hispanic content, insights and marketing with a portfolio of trusted, influential multimedia brands that reach a highly engaged, multi-generational Hispanic audience. ImpreMedia has a rich history of serving the Latino community. La Opinión in Los Ángeles is the nation’s #1 Spanish-language daily newspaper. El Diario newspaper in New York just recently celebrated its centennial – 100 years of community influence. In addition, La Raza in Chicago, El Mensajero in San Francisco, La Prensa in Orlando and RUMBO in Houston, demonstrate impreMedia’s strong local presence in the top Latino DMA’s that represent 59% of the U.S. Hispanic population.