Special insight initiative from EPMG showcases power of leveraging local Spanish-language newspapers
SAN DIEGO – Oct. 15, 2013 – EPMG, the nation’s leading multicultural media partner, launches Hispanic Print: Alive and Thriving, a special insight initiative to showcase the power of leveraging local Spanish-language print media. Alive and Thriving is based on a custom Hispanic Intercept Study prepared exclusively for EPMG by Nielsen. The signature insight study reveals groundbreaking findings on U.S. Latino media consumption, acculturation engagement levels, and reach in five major Hispanic markets.
“Multicultural represents the driving force of growth in the U.S. and the Hispanic market accounts for nearly 50 percent of it; this thriving segment dictates a must-have for marketers,” said Trevor Hansen, CEO, EPMG. “Hispanic newspapers are tied to strong content, local advertising success, and high levels of reader engagement. These are the ingredients that will deliver that last mile of retail.”
The study was conducted through in-person interviews with Hispanics over the age of 18, in key Latino urban hubs, including: Los Angeles, Chicago, Dallas, Houston and San Diego. Over the next several months EPMG will release infographics, illuminated by data and interviews, that feature the major Hispanic markets and their respective demographics and newspaper consumption metrics. The initiative can be accessed at www.epmg360.com/alive.
EPMG is the leading multicultural media buying and planning partner in the United States. With a focus on hyper-relevancy, EPMG’s expertise is leveraged by Fortune 500-level clients and major advertising agencies. EPMG combines proprietary research data, powerful c-suite level tools, and exceptional service with the proven effectiveness of multicultural print and digital media to give clients media solutions that deliver measurable ROI. For more information about EPMG, visit www.epmg360.com or call (866) 664-4432.