As Portada hosts their 7th Annual Hispanic Advertising and Media Conference, EPMG has been nominated and became finalists in 3 categories:
- Top Hispanic Digital Media Innovation with the launch of EPMG Latino
- Ginger Neal, SVP of EPMG & President of LIONHEART Digital for Top Digital Media Professional of the Year
- Top Hispanic Print Advertising Campaign and Execution with a Wal-Mart campaign and a Wells Fargo campaign.
You can vote here.
Ginger Neal, SVP of EPMG & President of LIONHEART Digital for Top Digital Media Professional of the Year
As President and Chief of Strategy of LIONHEART Digital (LHD) and SVP of EPMG, Ginger Neal has unified the LHD partners under ComScore as EPMG Latino. Her team has worked with publishers on digital marketing strategies, web best practices and various content initiatives to attract and maximize audience. These actions have resulted in EPMG Latino becoming the largest fully disclosed U.S. Hispanic Newspaper digital publishers group in the nation.
LHD provides turn-key digital solutions, auditing, and custom programming. A national sales arm provides new revenue opportunities connecting agencies to these programs. EPMG Latino publishers together have the scale and programming to create very attractive media buys. LHD’s mission is to help publishers maximize their opportunity by growing audience and revenue.
Top Hispanic Digital Media Innovation with the launch of EPMG Latino
LIONHEART Digital, subsidiary of EPMG, launched EPMG Latino who provides a turnkey, full digital solution to support Latino print newspapers. LHD’s set of services brought newspapers up to industry standards adhering to IAB, also providing both standard and innovative advertising and programming. The publications became unified as one and audited under comScore as EPMG Latino. In addition, the sites were SEO optimized and the editorial teams received training on best practices for SEO.
The standardization, scale, unique programming and audience quality have produced an attractive, turn-key media buy for agencies resulting in new profits for publishers.
Top Hispanic Print Advertising Campaign and Execution with a Walmart campaign and a Wells Fargo campaign
The Walmart print circular/targeted insert campaign was first implemented in 2011, as the largest retailer in the world began to not only recognize the importance of the rapidly growing Hispanic audience, but specifically target this sector both locally and nationally as a focal point of its marketing strategy. Facilitated by EPMG, the campaign has grown tremendously over the past 12 months, now distributing an average of 4 million+ pieces of inserts twice a week in nearly 100 Hispanic publications nationwide.
Each insert is in-language, meticulously targeted, and carefully distributed by our trusted media partners. The coverage is much more extensive than traditionally recognized markets such as Los Angeles and Dallas; as Walmart stores extend to many corners of the U.S., the print footprint also reaches Hispanics who reside in different parts of the country.
While the full results of the campaign are still being measured, the continued growth and investment from Walmart into this campaign speaks volumes to its effectiveness.
EPMG recently orchestrated a print advertising campaign in Hispanic newspapers along Wells Fargo’ footprint. The campaign included full-page full color print ads in top Hispanic newspapers. The campaign also had an online/rich media component. While the budgets and planning were separate the execution/creative messaging was all aligned.