SAN DIEGO – Aug. 6, 2014 – EPMG, the nation’s leading multicultural media partner, held a digital training seminar for EPMG United, the largest group of unified Black-owned newspapers in the country. The seminar was a two-day event that was held at the JW Marriott Resort and Spa in Las Vegas, Nevada from July 9th to July 11th 2014.
The event commenced with a welcome message from Trevor Hansen, EPMG founder and CEO, followed by industry highlights from Ginger Neal, president of LionHeart Digital. The seminar included a mix of lectures, practical hands-on sessions and case studies. Sessions included digital sales best practices, local audience building strategies, SEO tips and social media development.
“EPMG put together one of the most thorough and informational seminars that our staff has ever attended,” said Sonny Messiah-Jiles, CEO, Defender Media Group (Houston). “We were very impressed and grateful for the investment EPMG made, while arming us with the knowledge to be successful in digital advertising.”
Nearly 50 publishers, editors, sales and social media managers from top African-American publications were in attendance. Keynote sessions were instructed by industry experts including Rob Curley, editor of the Orange County Register, Barry Cooper, digital media expert and founder of BlackVoices.com, Tracey McCormack, media selling guru, and Nakia Clements, SVP Strategy of the leading global media services network, ZenithOptimedia.
Encompassing over 30 publishers with grassroots community reach into 25 of the top DMAs, EPMG United features the strongest black publishers in the nation, including The Washington Informer, The Amsterdam News, The Atlanta Voice, The Houston Defender, and many more. This premium group of publishers and content producers stands behind industry auditing, minority owner certification and digital capabilities for total customer targeting.
“As a passionate stakeholder in this industry, we are excited to be at the forefront of helping our publisher partners succeed in the local digital game,” said Trevor Hansen, CEO, EPMG. “EPMG United is dedicated to helping drive digital success; by this time next year we hope to have over 100 publishers participating in this process and represented at the training.”
Photos from the 2014 Digital Training Seminar can be viewed here.
EPMG is the leading multicultural media buying and planning partner in the United States. With a focus on hyper-relevancy, EPMG’s expertise is leveraged by Fortune 500-level clients and major advertising agencies. EPMG combines proprietary research data, powerful C-suite level tools, and exceptional service with the proven effectiveness of multicultural print and digital media to give clients media solutions that deliver measurable ROI. For more information about EPMG, visit www.epmg360.com or call (866) 664-4432.