EPMG, the nation’s leading multicultural media partner, launches Market Tour, a series of market-specific videos and supporting data showcasing the uniqueness of the top multicultural markets in the United States. Houston, Phoenix, Atlanta, San Diego, Las Vegas, and Dallas are the first of several markets to be spotlighted. The series is intended to give marketers useful perspectives and data regarding the multicultural diversity of various cities and the rationale for utilizing multicultural media as part of their advertising solutions. Market Tour features interviews with prominent community leaders, publishers of multicultural media, and C-level executives. The multi-part video series is publicly accessible online at www.epmg360.com/markettour.
Chicago’s Latino population is more diverse than that of any other city in the U.S., with over two million Hispanics and 1.6 million African-Americans living in the Chicago market. Chicago is home to the 5th largest Hispanic market and 3rd largest African-American market. Hispanics represent 22% of the total population in the Chicago DMA. Chicago is also the home of the largest Mexican population in the U.S. outside of the Southwest. Hispanic immigrants were initially lured by industrial jobs to the windy city, but now the largely second and third generation Hispanic community in Chicago show enormous economic and political clout.
The community leaders, business owners and individuals featured in this video include:
- Sara Cano, Marketing Director, Hoy
- Omar Duque, President, Illinois Hispanic Chamber of Commerce
- Ricardo Carranza, Owner, Rick’s Insurance Agency
- John Trainor, Publisher, Hoy Chicago
- Milena Tous, Multi Latino Marketing
- Brenda Sheriff, Owner, Amaxx Title
- Dr. Carol Adams, President, DuSable Museum
- Melinda Kelly, Executive Director, Chatham Business Assoc.
- Janice Garth, General Manager, Chicago Citizen
“The African-American press is part of our history, without it so many of our stories still would not get told. The everyday accomplishments of our people, the celebrations, and the things we do – it’s the black press that gets those stories out.” – Dr. Carol Adams, President, DuSable Museum on the African-American press
Facts on Chicago’s Growing Hispanic & African-American Markets:
Watch the Chicago Market Tour video to see the diversity of the city and the power of its multicultural consumers.