EPMG, the nation’s leading multicultural media partner, launches Market Tour, a series of market-specific videos and supporting data showcasing the uniqueness of the top multicultural markets in the United States. Houston, Phoenix, Atlanta, San Diego, Las Vegas, and Dallas are the first of several markets to be spotlighted. The series is intended to give marketers useful perspectives and data regarding the multicultural diversity of various cities and the rationale for utilizing multicultural media as part of their advertising solutions. Market Tour features interviews with prominent community leaders, publishers of multicultural media, and C-level executives. The multi-part video series is publicly accessible online at www.epmg360.com/markettour.
Dallas-Fort Worth is the 6th largest Hispanic market in the U.S., behind Los Angeles, New York, Miami, Chicago and Houston. There are over 2 million Latinos in the U.S. Dallas’ Hispanic population, like others across the U.S., is being fueled by youth; some 457,000 Hispanics in Dallas are between the ages of five and 17. The Dallas market is dominated by Mexicans, which comprise 85.5% of the Hispanic population. Salvadorans represent 3.9% of all Hispanics and is the second-largest Hispanic group. Of the Hispanics in Dallas-Fort Worth, 67% are bi-lingual and heavy consumers of Spanish-language media.
Dallas is also the 8th largest African-American market in the U.S. Over 1 million African-Americans live in the Dallas Ft. Worth market. The average African-American household income in Dallas is $62,345 and there are over 31,000 black-owned businesses in the area.
In Dallas, print media is absolutely essential for reaching Hispanics and African-Americans consumers. Let EPMG, the multicultural print and digital media experts, be your brand’s bridge to multicultural consumers in Dallas, Texas.
The community leaders, business owners and individuals featured in the is video include:
- Dwaine Caraway, Dallas City Council member and former mayor
- Mollie Belt, Publisher, Dallas Examiner
- Barbara Steele, Chairman of the Board, Black Academy of Arts and Letters
- Dr. Beverly Mitchell-Brooks, CEO, Urban League of Greater Dallas
- Curtis King, President, Black Academy of Arts and Letters
- Casey Thomas, Former President of Dallas NAACP
- Patty Duke, salon owner
- Alfredo Carbajal, Managing Editor, Al Dia
- Juan Carlos Gonzalez, Vice President, Wells Fargo
- Lupita Colmenero, Publisher, El Hispano News
Watch the Dallas-Ft.Worth Market Tour video to see the diversity of the city and the power of its multicultural consumers.