Special Insight Initiative from EPMG Showcases Diversity of Top Markets Through Online Video Series
SAN DIEGO – Nov. 1, 2013 – EPMG, the nation’s leading multicultural media partner, announced today the launch of Market Tour, an online video series showcasing the uniqueness of the top multicultural markets in the United States. One year in the making, the highly anticipated web series features interviews with prominent community leaders, publishers of multicultural media, and C-level executives.
“Market Tour was designed to show the nuances, intricacies, and the enormous buying power of multicultural consumers,” said Trevor Hansen, CEO, EPMG. “I encourage all brand managers, advertising agencies, and retailers to take the Market Tour to get a true feel for the featured communities and see how their unique hyperlocal and hyper-relevant insights can impact sales and marketing.”
As part of a special insight initiative from EPMG, the video series highlights the individuality of each market, the elements involved in reaching multicultural consumers, data regarding the diversity of various cities, and the rationale for utilizing multicultural print and digital media as part of the advertising solution.
Houston, Texas is the first market to be spotlighted in the initial launch. The multi-part video series is publicly accessible online at www.epmg360.com/markettour.
EPMG is the leading multicultural media buying and planning partner in the United States. With a focus on hyper-relevancy, EPMG’s expertise is leveraged by Fortune 500-level clients and major advertising agencies. EPMG combines proprietary research data, powerful C-suite level tools, and exceptional service with the proven effectiveness of multicultural print and digital media to give clients media solutions that deliver measurable ROI. For more information about EPMG, visit www.epmg360.com or call (866) 664-4432.