EPMG, the nation’s leading multicultural media partner, is proud to announce its achievement in print media planning excellence. EPMG was recognized in the category of newspapers for its work with Walmart, during the Association of Hispanic Advertising Agencies (AHAA) conference on Tuesday, April 29, 2014. The award was accepted by Ingrid Reyes, executive vice president of EPMG, during the conference in Miami, Florida.
“We are very honored to accept the HispanicAd.com Media Planning Excelencia Award that recognized our team’s strategic effort to engage Hispanic consumers, build customer loyalty and drive sale through print media,” said Trevor Hansen, CEO, EPMG. “Working in concert with MediaVest and Walmart to fulfill this crucial multicultural opportunity has been an exciting project and we are blessed to work with these great client and agency partners.”
EPMG was praised for its media plan in collaboration with the Agency of Record, MediaVest, in which the two companies successfully planned and implemented Walmart’s first ever dedicated print program specifically catered towards U.S. Hispanics. Advanced targeting and analytics were used to target consumers at the zip code level to maximize ROI and drive sales.
This year’s AHAA conference, “Thinking Under the Influence: The Next Five Years”, highlighted the impact and evolution of the multicultural market and the changes to come over the next five years. Prestigious industry experts and guest speakers came together to recognize the creative achievements of the Hispanic and Latin American marketing industry. The panel of judges to decide the recipient of the award was made up of media planning executives and members of the HispanicAd.com editorial team.
EPMG is the leading multicultural media buying and planning partner in the United States. With a focus on hyper-relevancy, EPMG’s expertise is leveraged by Fortune 500-level clients and major advertising agencies. EPMG combines proprietary research data, powerful C-suite level tools, and exceptional service with the proven effectiveness of multicultural print and digital media to give clients media solutions that deliver measurable ROI. For more information about EPMG, visit www.epmg360.com or call (866) 664-4432.