Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, released its 2015-16 LGBT population projection dataset. The geospatial analytics that Motivate provides for millennial segmentations, Hispanic, African American, Asian and other growth markets, can now be attained for the LGBT community. This includes population projections and detailed portraits that reveal the locations of target LGBT consumers at macro (DMAs) and micro (zip codes) geographies.

“Working with clients and agency partners, our job is to help answer the questions of why and where,” said Trevor Hansen, CEO of Motivate. “Many clients have been asking us how to market size the LGBT community, what retail locations should be ‘traited’ for these consumers and for relevant and dedicated messaging. Now, we can help answer these questions by having the only LGBT population projection in the market. This community is a powerful market and we are proud to be able to exclusively deliver the attention and detail it deserves and marketers demand.”

SEE MORE: Interactive: Retail Activation In The LGBTQ Community

Complete LGBT data projections and analysis will be available to Motivate’s agency partners and clients. For more information concerning custom built LGBT insights for your clients and brands, please contact us at hello@motivateroi.com or 866.664.44332.

About Motivate, Inc.

Motivate is the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments. We specialize in consumer segmentation, custom insights, and turnkey media strategy and execution for high-growth demographics. Motivate provides best-in-class media activation in digital, traditional, social and influencer marketing. Our expertise is leveraged by Fortune-500 clients and major advertising agencies. We’re proud to be a Women Business Enterprise certified company. For more information about Motivate, please visit www.motivateROI.com or call 866.664.4432.

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