Sharing strategy of a successful fully-integrated Microsoft campaign, Motivate CEO Trevor Hansen and Microsoft Marketing Manager Victoria Croysdale will speak at this year’s Multicultural Retail 360 Summit. Microsoft and specialized media partner Motivate planned and executed a hyper-targeted and culturally-relevant approach to reach the diverse Hispanic segment. The session will focus on how the retailer leveraged influencer marketing to authentically and effectively engage Hispanic consumers, build brand perception and drive store conversion.

Multicultural Retail 360 Summit is the retail industry’s premier educational and networking event designed to help retailers and CPG companies grow business with the multicultural consumer market. Hansen and Croysdale will present at the San Diego Hilton Bayfront Hotel on Thursday, August 25, 2016 at 3:30pm. The session is titled “Microsoft Case Study: Reaching Hispanic Consumers and Driving Retail ROI.”

To schedule an appointment to meet with a Motivate team member during the conference, please contact hello@motivateroi.com or call (866) 664-4432.