Motivate Inc., the specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, proudly welcomes Angie Peng as its new Asian Segment Lead for media planning.

Peng brings a rigorous background in advertising and marketing, holding a Master of Science in Communications Management from Temple University, and dedicating the last three years of her professional work to gathering a comprehensive understanding of Asian media outlets.  Much of her focus has included developing strategic, integrated media plans to help Fortune 500 companies drive results for their multicultural campaigns.  In her new role, she will be leading Motivate’s Asian segment strategy and coordinating the digital media planning and buying.

“One of the contributing factors to our success with reaching multicultural consumers is our knowledge to deliver the right message to the right audience, and Angie has shown a remarkable track record of identifying the best mix of media channels for her former clients” said Trevor Hansen, CEO of Motivate.  “I have no doubt that she will be a key asset in developing solutions that effectively reach the Asian consumer.

Prior to joining Motivate, Peng was the Media Planner for AdAsia, a multilingual advertising agency in Englewood Cliffs, New Jersey.  There, she oversaw its digital media strategy and execution for top-tier clients including Verizon, Subaru and EmblemHealth.

“It is an exciting time to be joining the Motivate team as they continue expanding and offering unique digital and social media solutions that reach niche communities,” asserted Peng.  “I am looking forward to employing my expertise in Asian media to help deliver innovative integrated solutions for Motivate’s clients.”

Motivate is the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments.  Specialized in consumer segmentation, custom insights, and turnkey media strategies and execution enables it to provide unparalleled digital, traditional, social and influencer marketing activation.  Motivate’s expertise is leveraged by Fortune-500 clients and major advertising companies.  For more information about Motivate, please visit www.MotivateROI.com or call 866.664.4432.