Agreement pairs Motivate’s deep LGBTQ consumer data and media strategy with NEMA’s nationwide premier LGBTQ media partners
SAN DIEGO — Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, announced today a strategic partnership with the National Equality Media Association (NEMA), the only nonprofit serving the thriving community of LGBTQ media outlets.
Through this alliance, brands can better reach an LGBTQ community experiencing rapid growth via population and economics. According to Bloomberg, LGBTQ adults in the U.S. spent nearly $1 trillion in 2015 — a figure that has risen consistently the past three years.
“The LGBTQ community is a must have for marketers. The community has buying power and essentially speaks its own language, being centralized in media that authentically represents the market, whether we’re talking LGBTQ print, social influencers, or digital,” Motivate Founder and CEO Trevor Hansen said. “NEMA is the voice of the community. Their unique and primary relationship helps Motivate and clients connect authentically at scale.”
NEMA, whose relationships cover the top 25 LGBTQ markets, will benefit from Motivate’s customer segmentation technology, insights, and media strategy — trusted by powerful Fortune-500 brands. Motivate also supports top media agencies nationwide.
“Motivate represents a diverse set of cultures and demographics,” NEMA President & Co-chair Jerry Cunningham said. “Out of all of the media partners out there that NEMA could have aligned with, Motivate is, hands down, the smartest choice.”
Through print, digital and social media, NEMA holds tremendous influence in top media markets such as San Francisco, San Diego, Portland, Seattle, Denver, Houston, New York and Miami.
“Motivate is excited to partner with NEMA,” Hansen said. “With our commitment to research insights and authentic media activation, this partnership will bring both parties the combined strength of unparalleled relevance with best-in-class capabilities.”
Motivate is the leading specialized media partner in the United States. Motivate specializes in consumer segmentation, insights, and turnkey media strategy and execution for high growth demographics including Multicultural, LGBTQ and Millennials. Motivate provides best-in-class media activation in influencer marketing, social and digital media as well as in-culture, in-language targeted print media. Learn more about Motivate at www.motivateroi.com or call 866.664.4432.
Formed in 2015, NEMA is the nation’s only nonprofit organization dedicated to supporting LGBTQ media outlets. NEMA provides support for outlets that cover national and local LGBTQ issues, as well as opinion, arts and culture, sports and entertainment. Visit NEMA’s new website at www.equalitymedia.org.