Motivate News Insights, ideas and big news. LIKE WHAT YOU SEE? Sign Up for News & Updates. Youth,Multicultural,NewsDecember 4, 2017Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at ViacomSara Unger, vice president of marketing strategy, trends and insights at Viacom, has spent several...Written by: David Arias News,LGBTQNovember 28, 2017LGBTQ Highlights and Takeaways from the 2017 ANA Multicultural ConferenceTransgender issues no longer only resonate with the LGBTQ community, but also with the broader...Written by: Joel Shoemaker Youth,NewsNovember 27, 2017Talking Kid Power and Youth Trends with Motivate’s Gregg L. WittWitt stops by to discuss some of the key challenges when seeking to earn the attention of tweens,...Written by: David Arias Youth,Multicultural,News,LGBTQNovember 16, 20172017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership TeamMotivate’s leadership team, Gregg Witt, executive vice president of youth marketing; Randy Gudiel,...Written by: David Arias NewsNovember 1, 2017LGBTQ marketer Joel Shoemaker Joins Motivate as VP of LGBTQ DivisionMotivate Inc. is pleased to announce that Joel Shoemaker has been appointed as vice president of...Written by: David Arias NewsOctober 17, 2017Motivate’s Gregg Witt Leads Gen Z Marketing Discussion with Viacom, Microsoft and The BerricsThe panel discussion is centered on the opinions of 100 multi-ethnic teens and young adults...Written by: David Arias NewsOctober 12, 2017Motivate Names Angie Peng as Asian Segment Lead For Media Planning Much of her focus has included developing strategic, integrated media plans to help Fortune 500...Written by: David Arias NewsJuly 27, 2017Motivate Named Finalist for San Diego Business Journal’s 2017 Diversity & Inclusion AwardMotivate — the leading specialized insights and media partner for reaching Multicultural, Youth...Written by: Hatsuko Ohnuma NewsApril 25, 2017Motivate Acquires Leading Gen Z Insights and Marketing Agency, Immersive YouthMotivate — the leading specialized insights and media partner for reaching Multicultural, Youth...Written by: Hatsuko Ohnuma NewsDecember 21, 2016Motivate’s 2016 Las Vegas Holiday PartyWe might have overdone it this holiday party; rather than wearing our flashy outfits downtown, the...Written by: Hatsuko Ohnuma NewsNovember 30, 2016Motivate Partners with Latinum Network in LGBT Attitudinal Segmentation StudyMotivate, the leading specialized media partner in the United States, announced today the completion...Written by: Hatsuko Ohnuma NewsNovember 1, 2016Motivate & NEMA Partner To Connect Brands With LGBTQ CommunityAgreement pairs Motivate’s deep LGBTQ consumer data and media strategy with NEMA’s nationwide...Written by: Hatsuko Ohnuma NewsSeptember 21, 2016Motivate’s Influencer Marketing Platform & Reporting Dashboards Win Portada’s 2016 Digital Innovator AwardMotivate, the leading specialized media partner in the United States, won the 2016 “Programatico...Written by: Hatsuko Ohnuma NewsSeptember 15, 2016Motivate Attends 13th Annual WBENC-West Procurement Opportunity Conference & Awards DinnerMotivate, the leading specialized media partner in the United States, attended the 13th Annual...Written by: Hatsuko Ohnuma NewsSeptember 9, 2016Motivate Moderates Shopper Marketing Panel at Portada’s 10th Annual Hispanic Advertising and Media ConferenceMotivate CEO Trevor Hansen will be moderating a panel titled “Multicultural Shopper Marketing: The...Written by: Hatsuko Ohnuma NewsSeptember 9, 2016Motivate and Microsoft Wow #MR360Summit Audiences with Fully-Integrated Case Study Targeting the Total Hispanic MarketMotivate and Microsoft presented the strategy and results from an integrated campaign targeting a...Written by: Hatsuko Ohnuma NewsAugust 31, 2016Why Influencer Marketing is Key for Retail BrandsConsumers are being inspired, informed and having conversations with their peers, long before they...Written by: Hatsuko Ohnuma NewsAugust 30, 2016Randy Gudiel Joins Motivate as Digital Media DirectorMotivate, the leading specialized media partner in the United States, welcomes digital media veteran...Written by: Hatsuko Ohnuma NewsAugust 17, 2016Motivate Steps Toward the Future of Supplier Diversity at The 2016 WBENC National Conference & Business FairWe put our best foot forward at the 2016 Women’s Business Enterprise National Council (WBENC)...Written by: Hatsuko Ohnuma NewsJune 13, 20163AF’s One-Of-A-Kind Asian American Marketing Summit Brings in Big Guests and InsightsThe Asian American Advertising Federation's (3AF) 2016 Asian Marketing Summit took place in Los...Written by: Hatsuko Ohnuma NewsMay 20, 2016Motivate Adds Exclusive LGBTQ Influencer VerticalMotivate’s exclusive group of LGBTQ social media influencers is comprised of individuals who...Written by: Motivate NewsMay 18, 2016Influencer Marketing Dashboard: Track & Optimize Social Campaigns in Real TimeClients and agency partners of Motivate, the leading specialized media partner in the U.S., can now...Written by: Motivate NewsMay 18, 2016Motivate CEO Trevor Hansen to Co-Present Influencer Marketing Case Study with Microsoft at the 2016 Multicultural Retail 360 SummitSharing strategy of a successful fully-integrated Microsoft campaign, Motivate CEO Trevor Hansen and...Written by: Motivate NewsApril 26, 2016Motivate Expands into New Office SpaceReady to grow? We did. Motivate’s office space expansion is vivid—worthy of office envy —and...Written by: Motivate NewsApril 26, 2016Case Study: Influencer Marketing With Latina Bloggers Over-DeliversA leading CPG brand turned to Motivate, the leading specialized media partner in the U.S., to build...Written by: Juan Carlos Balarezo NewsApril 26, 2016Motivate Announces Groundbreaking LGBT Population Projection StudyMotivate, the leading specialized insights and media partner for reaching Multicultural, Youth and...Written by: Motivate NewsMarch 25, 2016Motivate CEO Shares Insights at Alteryx Analytic Independence Roadshow in San DiegoTrevor Hansen, Motivate’s CEO, presented at the Alteryx Analytic Independence Roadshow on...Written by: Motivate NewsMarch 7, 2016Motivate Announces Asian Path-to-Purchase Research StudyMotivate Inc., the leading specialized insights and media partner for reaching Multicultural, Youth...Written by: Hatsuko Ohnuma NewsMarch 5, 201610 Facts About Millennial Moms And Social Media UseWritten by: Motivate NewsFebruary 10, 2016Key Takeaways from the 2016 Midwinter NNPA ConferenceThe NNPA and member publishers are embracing an exciting shift in day-to-day operations of the media...Written by: Motivate NewsFebruary 5, 2016Motivate CEO Named a Finalist for San Diego Business Journal’s Most Admired CEO AwardMotivate, the nation’s leading specialized media partner, is proud to announce that for the third...Written by: Motivate NewsOctober 26, 2015Introducing Shout by Motivate, The Nation’s Largest Total Market Social Amplification SolutionMotivate officially announces the launch of Shout by Motivate, the premium social influencer and...Written by: Motivate NewsOctober 22, 2015Top Media Professional of the Year Award Winner: JC Balarezo, Media Director, MotivateHe’s greeted with noticeable affection by every Latino-market publisher, editor and media...Written by: Motivate NewsOctober 21, 2015Hansen Introduced an Exclusive Presentation of Nielsen’s Latest Report at the NAHP Annual ConventionCEO of Motivate Inc., Trevor Hansen, introduced an exclusive presentation of Nielsen’s latest...Written by: Motivate NewsOctober 19, 2015EPMG Announces Company Rebrand to MotivateEPMG, the country's leading Multicultural media partner, and affiliated divisions will be rolled up...Written by: Motivate NewsJuly 28, 2015Spend Adjustment is Not Just for Hispanic Newspapers, But for Circulars as a WholeAs EPMG is the media placement firm that works directly with Walmart to support its Multicultural...Written by: Motivate NewsNovember 24, 20142014 ANA Multicultural Conference RecapThis year’s ANA conference was held in Miami from November 9th to November 11th. With a robust...Written by: Motivate NewsAugust 6, 2014Digital Training Seminar Held for Largest Group of Unified Black Owned NewspapersSAN DIEGO – Aug. 6, 2014 – EPMG, the nation’s leading multicultural media partner, held a...Written by: Motivate NewsJune 23, 2014EPMG Named One of the Best Place to Work in San DiegoSAN DIEGO – June 23, 2014– EPMG, the nation’s leading multicultural media partner, is proud to...Written by: Motivate NewsMay 14, 2014EPMG Wins HispanicAd.com Media Planning Excelencia Award at 2014 AHAA ConferenceEPMG, the nation’s leading multicultural media partner, is proud to announce its achievement in...Written by: Motivate NewsApril 28, 2014EPMG Announces Strategic Partnership with ImpreMedia to Launch the Most Comprehensive Multiplatform World Cup Program to DateEPMG, the nation’s leading multicultural media partner, announced today they have partnered with...Written by: Motivate NewsApril 17, 2014EPMG Announces Partnership with The Boys & Girls Clubs of Greater San Diego EPMG, the nation’s leading multicultural media partner, announced today that the company will be...Written by: Motivate NewsMarch 31, 2014Executive Vice President of EPMG to Speak as a Panelist at 2014 Hispanicize ConferenceEPMG, the nation’s leading multicultural media partner, announced today that Ingrid Reyes, EVP and...Written by: Motivate NewsMarch 28, 20144A’S 2014 CONFERENCE: THE TRANSFORMATION OF MARKETING AND PRINTThis year’s 4A’s conference was held in Los Angeles from March 16 to March 19. Agency and...Written by: Motivate NewsMarch 11, 2014EPMG to Present at 2014 Newspaper Association of America MediaXchange Conference in Denver, COEPMG, the nation’s leading multicultural media partner, announced today that Trevor Hansen, CEO of...Written by: Motivate NewsMarch 5, 2014EPMG Elevates Thought Leadership With Release of White Paper on the State of the Hispanic Print Media Industry EPMG, the nation’s leading multicultural media partner, announces the release of a white paper on...Written by: Motivate NewsFebruary 25, 2014EPMG Receives Nomination for 2014 San Diego American Advertising AwardWritten by: Motivate NewsFebruary 19, 2014EPMG Introduces Mamá y Familia, a New Parenting and Lifestyle Website for Hispanic FamiliesWritten by: Motivate NewsFebruary 2, 2014EPMG Market Tour – Dallas, TexasWritten by: Motivate NewsJanuary 29, 2014EPMG Launches Black History Month, an Exclusive Four-Week Multimedia Tribute and CelebrationWritten by: Motivate NewsJanuary 17, 2014EPMG Market Tour – Los Angeles, CAWritten by: Motivate NewsJanuary 17, 2014EPMG Market Tour – Chicago, ILWritten by: Motivate NewsJanuary 9, 2014Portada: EPMG Hispanic Newspaper publishers introduce Parenting Content SiteWritten by: Motivate NewsJanuary 6, 2014#EPMGgives Mission for Operation pampers at Motivate, Inc.Written by: Motivate NewsJanuary 2, 2014EPMG Market Tour – Las Vegas, NevadaWritten by: Motivate NewsJanuary 2, 2014EPMG Market Tour – San Diego, CaliforniaWritten by: Motivate NewsDecember 12, 20132013 End of Year Message From EPMG’s CEOWritten by: Motivate NewsDecember 12, 2013EPMG United Reaches 1.4 Million Unique Monthly Visitors Per comScore’s Latest FiguresWritten by: Motivate NewsDecember 10, 2013Trevor Hansen, CEO of EPMG, Honored at 7th Annual San Diego Business Journal’s Most Admired CEO Awards ReceptionWritten by: Motivate NewsNovember 27, 2013EPMG Market Tour – Atlanta, GeorgiaWritten by: Motivate NewsNovember 26, 2013EPMG Market Tour – Phoenix, ArizonaWritten by: Motivate NewsNovember 25, 2013EPMG Market Tour – Houston, TexasWritten by: Motivate NewsNovember 15, 2013Hispanic Media Industry Leaders Take ActionWritten by: Motivate NewsNovember 14, 2013Trevor Hansen, CEO of EPMG, Named Finalist for San Diego Business Journal’s “Most Admired CEO” AwardWritten by: Motivate NewsNovember 7, 2013EPMG Launches an Exclusive Multimedia Tribute to the Rich Heritage of Black HistoryWritten by: Motivate NewsNovember 6, 2013Hispanics’ New Vehicle Sales Growth Outpaces All Other Minority GroupsWritten by: Motivate NewsNovember 1, 2013EPMG Market Tour Takes Hyperlocal Look at Multicultural Markets in the U.S.Written by: Motivate NewsOctober 16, 2013EPMG Elevates Industry Thought Leadership With Launch of Hispanic Print: Alive and ThrivingWritten by: Motivate NewsOctober 15, 2013EPMG Latino and EPMG United Online Audiences Skyrocket in Recent AnalyticsWritten by: Motivate NewsSeptember 30, 2013EPMG/LionHeart Digital Repeat Win at the 2013 Portada ConferenceWritten by: Motivate NewsSeptember 27, 2013Ingrid Reyes Joins EPMG as EVP, Director of Client Solutions, Strategy, and ValueWritten by: Motivate NewsSeptember 25, 2013Portada: Alex Sanchez joins EPMG as EVP Hispanic Media and Custom PublishingWritten by: Motivate NewsSeptember 25, 2013Alejandro “Alex” Sánchez Joins EPMG as Executive Vice President and Director of Hispanic Media and Custom PublishingWritten by: Motivate NewsSeptember 17, 2013EPMG – Finalists in Portada’s Hispanic Advertising and Media ConferenceWritten by: Motivate NewsJuly 2, 2013Event Recap: 2013 NNPA Annual ConventionWritten by: Motivate NewsJune 5, 2013Reaching U.S. Hispanic ConsumersWritten by: Motivate NewsMay 14, 2013Social Media and Multicultural MarketingWritten by: Motivate NewsApril 15, 2013How is Your Social Media Marketing? Are you ‘Vine-ing’?Written by: Motivate NewsApril 1, 2013Cinco de Mayo HistoryWritten by: Motivate NewsApril 1, 2013Digital Advertising Spending TrendsWritten by: Motivate NewsMarch 13, 2013#EPMGgivesWritten by: Motivate NewsMarch 6, 2013CEO of EPMG Nominated for Media Executive of the YearWritten by: Motivate NewsFebruary 28, 2013Calle Ocho FestivalWritten by: Motivate NewsFebruary 21, 2013LHD Latino Announces Esquina TechWritten by: Motivate NewsFebruary 16, 2013Lion Heart Digital Launches LHD LatinoWritten by: Motivate NewsFebruary 10, 20132013 – The Year of the SnakeWritten by: Motivate NewsJanuary 31, 2013EPMG Pays Tribute to Zeke MontesWritten by: Motivate NewsJanuary 28, 2013Facebook Graph Search: What does this mean for brands?Written by: Motivate NewsJanuary 3, 2013February is Black History MonthWritten by: Motivate NewsJanuary 3, 2013Gung Hay Fat Choy – Celebrate Lunar New YearWritten by: Motivate #MotivateMCMulticultural insights, ideas and big news #MotivateYouthGen Z insights, ideas and big news #MotivateOutLGBTQ insights, ideas and big news READY TO GROW? 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