Motivate Inc., the specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, welcomes Bo Fraser as its new Director of Consumer Insights.

Fraser holds a Ph.D. in social psychology, and seven years of experience in quantitative and qualitative research and analysis using various tools, including SPSS, Brandwatch and Qualtrics.  The main focus of his professional work has been on digital and social marketing, business and brand strategy, web development and user experience research.  In his new role, Fraser is leading the ideation and execution of the mobile research platform, SureShot.

“Beyond his distinguished credentials, Bo has also shown a comprehensive understanding of human behavior, which has allowed him to gain consumer insights and translate that data into actionable strategies,” affirmed Trevor Hansen, CEO of Motivate.  “There is no doubt that he will provide extensive impact for prospective clients.”

Prior to joining Motivate, Fraser was the Digital Marketing Consultant at Dialog Group, a strategic consulting firm in Austin, Texas.  He has also built a robust skillset as former Brand Strategist for the advertising agency, PulsePoint Group, where he worked with clients such as Delta Airlines and Virgin Airlines.

“One of the most effective methods for building great brands is to tell a story that resonates with your audience. In order to do that, you first need to collect and explore data to gain a deep understanding of who they are,” asserted Fraser. “Motivate is applying its tools and knowledge to connect with these untapped and hard-to-reach consumers, and that is exactly what will deliver the powerful insights that brands need.”

Motivate is the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments.  Specialized in consumer segmentation, custom insights, and turnkey media strategies and execution enables it to provide unparalleled digital, traditional, social and influencer marketing activation.  Motivate’s expertise is leveraged by Fortune-500 clients and major advertising companies.  For more information about Motivate, please visit www.MotivateROI.com or call 866.664.4432.