We put our best foot forward at the 2016 Women’s Business Enterprise National Council (WBENC) Conference & Business Fair in Orlando, Florida. More than 3,500 executives from the nation’s leading corporations, government entities and women’s business enterprises attended the conference this year.

Aligning with Motivate’s energetic and driven spirit, our SVP of New Business & Client Services Nicole Kuklewicz placed first in the step challenge by walking more than — wait for it — 190,000 steps during the event. As the winner of this wellness challenge, Kuklewicz was awarded a treadmill desk.

Motivate Principal & Partner Marcia Hansen was also in attendance. She was one of the original founders of Motivate.

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Kuklewicz and Hansen summarized the three-day conference’s meetings, lectures and networking opportunities:

  1. Diversity budgets are multiplying

Top companies are now more than ever joining a national conversation to increase opportunities for minority-owned enterprises. Partnering with women-owned businesses is just a fraction of a massive push in diversity efforts within each company — and it will only continue to grow, Hansen said.

  1. This year’s theme: Creating magic together

Kuklewicz said the conference serves as a place to meet other women-owned businesses and leverage each other’s products and services. The space is unique for meeting other women in business, forging new relationships, and potentially going to market together with an array of diversified solutions.

  1. The missing link

More than good press, interacting and doing business with women-owned enterprises raises the level of authenticity and tact of a brand. When looking for vendors, there are many companies owned by women that are likely to take businesses to the next level.

  1. The art of listening

Listening was a big topic at this year’s conference. The session titled “Strategic Listening: Keys to Building Long-Term Partnerships” by leadership-communication expert Kittie W. Watson was one of the conference’s main dishes. Its key takeaway? Rather than chatting out a pitch prior to getting to know who you’re speaking with, ask what they need— then see what you can do to help.

  1. Celebrating accomplishments

Lastly, the conference was a celebration for all women business owners such as Hansen. “The conference is dedicated to raising the achievement level of women in business,” Hansen said. Last year, Hansen was a finalist for the San Diego Business Journal’s Women Who Mean Business Award. Her knowledge and insight in the fundamentals of functional media are invaluable as Motivate continues to lead in social, mobile and local media.

Motivate is the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments. We specialize in consumer segmentation, custom insights, and turnkey media strategy and execution for high-growth demographics. Motivate provides best-in-class media activation in digital, traditional, social and influencer marketing. Our expertise is leveraged by Fortune-500 clients and major advertising agencies. We’re proud to be a Women Business Enterprise certified company. For more information about Motivate, please visit www.motivateROI.com or call 866.664.4432.