Motivate Inc., the specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, is pleased to welcome Rene Sanchez as its new Vice President of Client Strategy and Insights.

Sanchez brings over 15 years of client management experience including brand strategy, media targeting and consumer research.  A guru of Salesforce and syndicated data tools, he has led sales, marketing and customer service teams in the development and optimization of client strategies and marketing plans that effectively connect and reach multicultural audiences.  In his new role, Sanchez will work with partners to leverage Motivate’s consumer segmentation, insights and market intel to deliver turnkey media strategy and authentically connect brands with consumers.

“Rene has a profound understanding of cultural nuances across multicultural segments” informed Trevor Hansen, CEO of Motivate.  “We are fortunate to have his leadership and knowledge guiding the expansion of our agency.”

Prior to joining Motivate, Sanchez was the Vice President of Client Strategy and Insights for Culturati Research and Consulting, a full-service market research firm in San Diego.  During his time with the company, he focused on multicultural consumer research, addressing key challenges for clients targeting Hispanic consumers.

“The biggest reason I enjoy doing what I do is because I can amplify connections between brands and underserved communities” stated Sanchez.  “Motivate is cultivating precisely this.  The company has a solid strategic foundation to promote clients to these niche audiences.”

Motivate is the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments.  Specialized in consumer segmentation, custom insights, and turnkey media strategies and execution enables it to provide unparalleled digital, traditional, social and influencer marketing activation.  Motivate’s expertise is leveraged by Fortune-500 clients and major advertising companies.  For more information about Motivate, please visit www.MotivateROI.com or call 866.664.4432.