#MotivateMC


Multicultural insights, ideas and big news.

Multicultural insights, ideas and big news.

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#MotivateMC
ANA Conference

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Motivate’s leadership team, Gregg Witt, executive vice president of youth marketing; Randy Gudiel, vice president of media strategy; Rene Sanchez, vice president of client strategy and insights; and Joel Shoemaker, vice presiden...
2017 ANA Multicultural Marketing & Diversity Conference Recap With Mot
November 16, 2017
Hispanic mobile marketing

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How can your brand effectively reach the $1.4 trillion Hispanic market?  To engage a population of over 50 million, comprised of various subsegments, it is imperative that you understand the distinctions that exist within this au...
4 Market Segmentation Strategies for Effectively Reaching Hispanics
November 10, 2017

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The main idea behind influencer marketing is for brands to engage with consumers directly through people they already follow, admire and trust. Influencer marketing is authentic, relevant and organic. Here are some influencer mark...
What is Influencer Marketing?
August 15, 2017
A Black couple laughs while seeing something funny on a phone.

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Social media has become a frequent outlet for African-Americans leading the charge for national civic justice, mostly led by millennials. The rise of this influential group already has a buying power upwards of $1 trillion, which ...
4 Facts About Black Millennials on Social Media
June 27, 2017

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LATEST STORIES

ANA Conference

2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team

Motivate’s leadership team, Gregg Witt, executive vice president of youth marketing; Randy Gudiel,...


Ethnic lesbian couple

Multicultural LGBTQ: Caught Between Two Worlds and What It Means For Marketers

“No Blacks.  No Asians.  Just a preference.”  We’ve seen that phrase on the profiles of...


Hispanic mobile marketing

4 Market Segmentation Strategies for Effectively Reaching Hispanics

How can your brand effectively reach the $1.4 trillion Hispanic market?  To engage a population of...


What is Influencer Marketing?

The main idea behind influencer marketing is for brands to engage with consumers directly through...


A Black couple laughs while seeing something funny on a phone.

4 Facts About Black Millennials on Social Media

Social media has become a frequent outlet for African-Americans leading the charge for national...


Chinese & Korean-American Auto Path-to-Purchase

Motivate, the leading specialized media partner in the U.S., announced earlier this year its release...


The Power of Local Spanish-Language Print

Regardless of acculturation levels, Spanish-language newspaper readership is high among Latinos,...


5 Facts About The Largest Millennial Segment: Latinos

There are more than 21 million Latino millennials in the U.S., who make up 21 percent of the total...


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