#MotivateMC


Multicultural insights, ideas and big news.

Multicultural insights, ideas and big news.

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#MotivateMC

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The main idea behind influencer marketing is for brands to engage with consumers directly through people they already follow, admire and trust. Influencer marketing is authentic, relevant and organic. Here are some influencer mark...
What is Influencer Marketing?
August 15, 2017

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Motivate, the leading specialized media partner in the U.S., announced earlier this year its release of an exclusive consumer research study measuring Chinese and Korean-American media preferences, brand affinities and buying beha...
Chinese & Korean-American Auto Path-to-Purchase
September 12, 2016

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Regardless of acculturation levels, Spanish-language newspaper readership is high among Latinos, according to Motivate’s Hispanic Intercept Study. The custom Hispanic Intercept Study, which was prepared exclusively by Nielsen, r...
The Power of Local Spanish-Language Print
August 25, 2016

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There are more than 21 million Latino millennials in the U.S., who make up 21 percent of the total millennial U.S. population. The Pew Hispanic Center predicts 80 percent of the U.S. millennial population growth over the next year...
5 Facts About The Largest Millennial Segment: Latinos
May 18, 2016

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LATEST STORIES

What is Influencer Marketing?

The main idea behind influencer marketing is for brands to engage with consumers directly through...


A Black couple laughs while seeing something funny on a phone.

4 Facts About Black Millennials on Social Media

Social media has become a frequent outlet for African-Americans leading the charge for national...


Chinese & Korean-American Auto Path-to-Purchase

Motivate, the leading specialized media partner in the U.S., announced earlier this year its release...


The Power of Local Spanish-Language Print

Regardless of acculturation levels, Spanish-language newspaper readership is high among Latinos,...


5 Facts About The Largest Millennial Segment: Latinos

There are more than 21 million Latino millennials in the U.S., who make up 21 percent of the total...


Top Brands Ahead of the Game in Reaching South Asians

With a population size estimated at 3 million, South Asian consumers can’t be disregarded....


10 Facts About the African American Market

The U.S. black population is currently estimated to be 45.7 million. In 2060 it’s projected to be...


10 Key Facts About Hispanics and U.S.-Born Hispanics

Hispanics are the largest ethnic minority population in the U.S. With a population of nearly 57...


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