#MotivateMC


Multicultural insights, ideas and big news.

Multicultural insights, ideas and big news.

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#MotivateMC
asian women on computer

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With a population growing nearly 50% since 2002, Asian-Americans are the fastest growing multicultural segment in the U.S.  At 20.5 million strong, Asian-American consumers not only exert an $825 million buying power, but a power...
3 Optimal Strategies for Reaching Asian-American Consumers
December 8, 2017

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Sara Unger, vice president of marketing strategy, trends and insights at Viacom, has spent several years building brand identities using Millennial and Gen Z consumer and cultural insights. 
Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Market
December 4, 2017
ANA Conference

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Motivate’s leadership team, Gregg Witt, executive vice president of youth marketing; Randy Gudiel, vice president of media strategy; Rene Sanchez, vice president of client strategy and insights; and Joel Shoemaker, vice presiden...
2017 ANA Multicultural Marketing & Diversity Conference Recap With Mot
November 16, 2017
Ethnic lesbian couple

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“No Blacks.  No Asians.  Just a preference.”  We’ve seen that phrase on the profiles of many LGBTQ social apps.  Is it just a preference, or a continuation of racism that extends into the LGBTQ community, a group that is...
Multicultural LGBTQ: Caught Between Two Worlds and What It Means For M
November 14, 2017

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LATEST STORIES

asian women on computer

3 Optimal Strategies for Reaching Asian-American Consumers

With a population growing nearly 50% since 2002, Asian-Americans are the fastest growing...


african american man on computer

Buying Power and Shopping Habits of the African-American Segment

The buying power of the African-American market segment increased by 27% from 2010 to 2015, and...


Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at Viacom

Sara Unger, vice president of marketing strategy, trends and insights at Viacom, has spent several...


ANA Conference

2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team

Motivate’s leadership team, Gregg Witt, executive vice president of youth marketing; Randy Gudiel,...


Ethnic lesbian couple

Multicultural LGBTQ: Caught Between Two Worlds and What It Means For Marketers

“No Blacks.  No Asians.  Just a preference.”  We’ve seen that phrase on the profiles of...


Hispanic mobile marketing

4 Market Segmentation Strategies for Effectively Reaching Hispanics

How can your brand effectively reach the $1.4 trillion Hispanic market?  To engage a population of...


What is Influencer Marketing?

The main idea behind influencer marketing is for brands to engage with consumers directly through...


A Black couple laughs while seeing something funny on a phone.

4 Facts About Black Millennials on Social Media

Social media has become a frequent outlet for African-Americans leading the charge for national...


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