#MotivateMC


Multicultural insights, ideas and big news.

Multicultural insights, ideas and big news.

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#MotivateMC

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In 2004, Hershey’s branded its product with what it anticipated to be a promising tagline.  The chocolate manufacturer featured Thalia Sodi on its packaging, and displayed the copy “Cajeta Elegancita” adjacent to the celebr...
Top 7 Influencers from Hispanic Subcultures
February 13, 2018

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While marketers from airline, tourism and hospitality industries construct their Q2 and Q3 strategy, they may also want to start generating a business plan for reaching Hispanic consumers.  Inspecting superficial trends in the tr...
3 Reasons Airline, Tourism and Hospitality Brands Should Market to His
January 19, 2018
asian family cooking

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The Asian-American population is growing three times as fast as the Hispanic pool, and their buying power is expected to increase from $825 billion to $1 trillion in the next few years.  That said, one of the areas these consumer...
The Asian-American Consumer Influence on U.S. Cuisine and Foods
January 16, 2018
Mexico U.S. Border

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An increasing number of multicultural marketing campaigns have reached mainstream media in the recent decade, with several of them strategizing and implementing diverse casts, bilingual content and multicultural themes.  As brand...
4 Compelling Multicultural Campaigns of the Decade
January 11, 2018

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Top 7 Influencers from Hispanic Subcultures

In 2004, Hershey’s branded its product with what it anticipated to be a promising tagline.  The…


3 Trends Cosmetic Brands Should Know To Appeal to African-American Women

At 24.3 million strong, African-American women are a highly influential consumer segment.  They are…


3 Reasons Airline, Tourism and Hospitality Brands Should Market to Hispanic Consumers

While marketers from airline, tourism and hospitality industries construct their Q2 and Q3…


asian family cooking

The Asian-American Consumer Influence on U.S. Cuisine and Foods

The Asian-American population is growing three times as fast as the Hispanic pool, and their buying…


Mexico U.S. Border

4 Compelling Multicultural Campaigns of the Decade

An increasing number of multicultural marketing campaigns have reached mainstream media in the…


Hispanic family

Marketing in Spanish to Reach Hispanic Consumers

There are 58 million Hispanic consumers in the U.S., and over half of them are bilingual in English…


asian women on computer

3 Optimal Strategies for Reaching Asian-American Consumers

With a population growing nearly 50% since 2002, Asian-Americans are the fastest growing…


african american man on computer

Buying Power and Shopping Habits of the African-American Segment

The buying power of the African-American market segment increased by 27% from 2010 to 2015, and…


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