Multicultural insights, ideas and big news.

Multicultural insights, ideas and big news.



Not only has the Asian-American consumer segment surpassed non-Hispanic White consumers in educational and financial achievement, but they have also become the fastest growing ethnic population in the U.S.  In just the last 15 ye...
5 YouTube Influencers Across Asian Subcultures
March 5, 2018

At 24.3 million strong, African-American women are a highly influential consumer segment.  They are growing entrepreneurs, impacting business and marketing in U.S. mainstream.  With higher levels of entrepreneurship and educatio...
3 Trends Cosmetic Brands Should Know To Appeal to African-American Wom
February 5, 2018

While marketers from airline, tourism and hospitality industries construct their Q2 and Q3 strategy, they may also want to start generating a business plan for reaching Hispanic consumers.  Inspecting superficial trends in the tr...
3 Reasons Airline, Tourism and Hospitality Brands Should Market to His
January 19, 2018
asian family cooking

The Asian-American population is growing three times as fast as the Hispanic pool, and their buying power is expected to increase from $825 billion to $1 trillion in the next few years.  That said, one of the areas these consumer...
The Asian-American Consumer Influence on U.S. Cuisine and Foods
January 16, 2018


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african american man on computer

Buying Power and Shopping Habits of the African-American Segment

The buying power of the African-American market segment increased by 27% from 2010 to 2015, and…

Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at Viacom

Sara Unger, vice president of marketing strategy, trends and insights at Viacom, has spent several…

ANA Conference

2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team

Motivate’s leadership team, Gregg Witt, executive vice president of youth marketing; Randy Gudiel,…

Ethnic lesbian couple

Multicultural LGBTQ: Caught Between Two Worlds and What It Means For Marketers

“No Blacks.  No Asians.  Just a preference.”  We’ve seen that phrase on the profiles of many LGBTQ…

Hispanic mobile marketing

4 Market Segmentation Strategies for Effectively Reaching Hispanics

How can your brand effectively reach the $1.4 trillion Hispanic market?  To engage a population of…

What is Influencer Marketing?

The main idea behind influencer marketing is for brands to engage with consumers directly through…

A Black couple laughs while seeing something funny on a phone.

4 Facts About Black Millennials on Social Media

Social media has become a frequent outlet for African-Americans leading the charge for national…

Chinese & Korean-American Auto Path-to-Purchase

Motivate, the leading specialized media partner in the U.S., announced earlier this year its…


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