#MotivateMC


Multicultural insights, ideas and big news.

Multicultural insights, ideas and big news.

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#MotivateMC

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The main idea behind influencer marketing is for brands to engage with consumers directly through people they already follow, admire and trust. Influencer marketing is authentic, relevant and organic. Here are some influencer mark...
What is Influencer Marketing?
August 15, 2017

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Motivate, the leading specialized media partner in the U.S., announced earlier this year its release of an exclusive consumer research study measuring Chinese and Korean-American media preferences, brand affinities and buying beha...
Chinese & Korean-American Auto Path-to-Purchase
September 12, 2016

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Regardless of acculturation levels, Spanish-language newspaper readership is high among Latinos, according to Motivate’s Hispanic Intercept Study. The custom Hispanic Intercept Study, which was prepared exclusively by Nielsen, r...
The Power of Local Spanish-Language Print
August 25, 2016

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There are more than 21 million Latino millennials in the U.S., who make up 21 percent of the total millennial U.S. population. The Pew Hispanic Center predicts 80 percent of the U.S. millennial population growth over the next year...
5 Facts About The Largest Millennial Segment: Latinos
May 18, 2016

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LATEST STORIES

Top 4 Interests of the Latina Millennial Mom

One in four births in the U.S. are to a Hispanic woman. Nearly 20 percent of millennial parents are...


5 Ways Asian Americans Outspend on Fashion and Tech

Vogue introduced Chinese consumers to the tech wearable that seamlessly complements all couture, the...


15 Things You Need to Know About the South Asian Market

South Asian Americans are a market not to be overlooked. The average affluence level of South Asian...


5 Characteristics of Next Generation Asian Americans

While many Asian Americans come from multi-generational households, each generation is distinct....


3 Must-Knows About the South Asian Community

South Asians make up 19 percent of the total Asian American segment, making them the third largest...


3 Ways Asians Stay Connected to Their Culture

The current Asian American buying power is four times larger than the highly coveted millennial...


5 Reasons Latino Video Consumption–and Creation–has Marketers Hitting Replay

Pause your streaming of Netflix's Club de Cuervos and let's explore what Latinos are watching, where...


4 Reasons Latinos are the Go-To Segment to Target for Yearly Family Vacations

It’s that time of year to start planning the once-a-year family road trip to see our abuela. A...


MULTICULTURAL EVENTS

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15sep - 15octAll DayHispanic Heritage Month

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