Multicultural insights, ideas and big news.

Multicultural insights, ideas and big news.



Not only has the Asian-American consumer segment surpassed non-Hispanic White consumers in educational and financial achievement, but they have also become the fastest growing ethnic population in the U.S.  In just the last 15 ye...
5 YouTube Influencers Across Asian Subcultures
March 5, 2018

At 24.3 million strong, African-American women are a highly influential consumer segment.  They are growing entrepreneurs, impacting business and marketing in U.S. mainstream.  With higher levels of entrepreneurship and educatio...
3 Trends Cosmetic Brands Should Know To Appeal to African-American Wom
February 5, 2018

While marketers from airline, tourism and hospitality industries construct their Q2 and Q3 strategy, they may also want to start generating a business plan for reaching Hispanic consumers.  Inspecting superficial trends in the tr...
3 Reasons Airline, Tourism and Hospitality Brands Should Market to His
January 19, 2018
asian family cooking

The Asian-American population is growing three times as fast as the Hispanic pool, and their buying power is expected to increase from $825 billion to $1 trillion in the next few years.  That said, one of the areas these consumer...
The Asian-American Consumer Influence on U.S. Cuisine and Foods
January 16, 2018


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The Power of Local Spanish-Language Print

Regardless of acculturation levels, Spanish-language newspaper readership is high among Latinos,…

5 Facts About The Largest Millennial Segment: Latinos

There are more than 21 million Latino millennials in the U.S., who make up 21 percent of the total…

Top Brands Ahead of the Game in Reaching South Asians

With a population size estimated at 3 million, South Asian consumers can’t be disregarded. They’re…

10 Facts About the African American Market

The U.S. black population is currently estimated to be 45.7 million. In 2060 it’s projected to be…

10 Key Facts About Hispanics and U.S.-Born Hispanics

Hispanics are the largest ethnic minority population in the U.S. With a population of nearly 57…

Top 4 Interests of the Latina Millennial Mom

One in four births in the U.S. are to a Hispanic woman. Nearly 20 percent of millennial parents are…

5 Ways Asian Americans Outspend on Fashion and Tech

Vogue introduced Chinese consumers to the tech wearable that seamlessly complements all couture,…

15 Things You Need to Know About the South Asian Market

South Asian Americans are a market not to be overlooked. The average affluence level of South Asian…


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