#MotivateMC


Multicultural insights, ideas and big news.

Multicultural insights, ideas and big news.

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#MotivateMC

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In 2004, Hershey’s branded its product with what it anticipated to be a promising tagline.  The chocolate manufacturer featured Thalia Sodi on its packaging, and displayed the copy “Cajeta Elegancita” adjacent to the celebr...
Top 7 Influencers from Diverse Hispanic Subcultures
February 13, 2018

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While marketers from airline, tourism and hospitality industries construct their Q2 and Q3 strategy, they may also want to start generating a business plan for reaching Hispanic consumers.  Inspecting superficial trends in the tr...
3 Reasons Airline, Tourism and Hospitality Brands Should Market to His
January 19, 2018
asian family cooking

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The Asian-American population is growing three times as fast as the Hispanic pool, and their buying power is expected to increase from $825 billion to $1 trillion in the next few years.  That said, one of the areas these consumer...
The Asian-American Influence on U.S. Cuisine and Foods
January 16, 2018
Mexico U.S. Border

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An increasing number of multicultural marketing campaigns have reached mainstream media in the recent decade, with several of them strategizing and implementing diverse casts, bilingual content and multicultural themes.  As brand...
4 Compelling Multicultural Campaigns of the Decade
January 11, 2018

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