Multicultural insights, ideas and big news.

Multicultural insights, ideas and big news.



Multicultural consumers are shopping more and comprising more of the auto brand customer base than ever before, with the Hispanic segment taking the lead. Between 2010 and 2016, the number of vehicles sold to Hispanic consumers d...
3 Consumer Trends of Young Hispanic Car Buyers
April 4, 2018

In 2004, Hershey’s branded its product with what it anticipated to be a promising tagline.  The chocolate manufacturer featured Thalia Sodi on its packaging, and displayed the copy “Cajeta Elegancita” adjacent to the celebr...
Top 7 Influencers from Hispanic Subcultures
February 13, 2018

At 24.3 million strong, African-American women are a highly influential consumer segment.  They are growing entrepreneurs, impacting business and marketing in U.S. mainstream.  With higher levels of entrepreneurship and educatio...
3 Trends Cosmetic Brands Should Know To Appeal to African-American Wom
February 5, 2018

While marketers from airline, tourism and hospitality industries construct their Q2 and Q3 strategy, they may also want to start generating a business plan for reaching Hispanic consumers.  Inspecting superficial trends in the tr...
3 Reasons Airline, Tourism and Hospitality Brands Should Market to His
January 19, 2018


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15 Things You Need to Know About the South Asian Market

South Asian Americans are a market not to be overlooked. The average affluence level of South Asian…

5 Characteristics of Next Generation Asian Americans

While many Asian Americans come from multi-generational households, each generation is distinct.…

3 Must-Knows About the South Asian Community

South Asians make up 19 percent of the total Asian American segment, making them the third largest…

3 Ways Asians Stay Connected to Their Culture

The current Asian American buying power is four times larger than the highly coveted millennial…

5 Reasons Latino Video Consumption–and Creation–has Marketers Hitting Replay

Pause your streaming of Netflix's Club de Cuervos and let's explore what Latinos are watching,…

5 Ways Young Latinos do Banking

The Latino community is on average young, bilingual and exhibits moderately higher financial…

Black Instagram Users Outnumber NHW and Latinos

Over one-third of African Americans are on Instagram. This is compared to about 20 percent of…

Top 5 Entertainment Events to Extend Reach in the Black Community

Entertainment events are an ideal setting for consumers to engage with brands they love, and a…


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