On October 18th, 2017, Gregg Witt, executive vice president of youth marketing at Motivate Inc., will be moderating the panel discussion titled “Delete.Hate.Bye: Why Gen Z Thinks Your Brand Sucks,” at the Share.Like.Buy. conference. The event is attended by more than 150 globally-recognized brands, and delivers several cutting-edge youth marketing presentations. This year’s conference will be hosted by National Geographic, and will take place at their headquarters in Washington, D.C. on Wednesday and Thursday.
Building a youth-targeted brand can be a challenging and time-consuming undertaking. There are plenty of ways it can quickly go south. As such, panelists will share what they are doing to effectively connect with Gen Z based on five essential truths that have proven to connect brands with youth culture. The panel discussion is centered on the opinions of 100 multi-ethnic teens and young adults nationwide, sharing what they love and hate about brands on Motivate’s proprietary consumer insights mobile research platform, SureShot.
“My best advice for brands targeting youth?” asked Witt, “Focus on being reflective of the realities that young people are facing in the world, and aligning with the youth culture segments that matter most to your brand.”
Gregg L. Witt is a renowned youth marketing strategist and generational expert, working with top tier brands including Procter & Gamble, HBO, The College Board, Partnership for Drug Free Kids, Qualcomm and The Walt Disney Company, to develop innovative strategies that connect with Gen Z. He was named a “Top 5 Youth Marketer to Follow” by Forbes Magazine in 2017.
The Share.Like.Buy. conference features brand stewards, agencies, researchers, analytics, authors, journalists, influencers and youth trend experts. Since 2011, the conference has been centered on U.S. youth trends in marketing, emphasizing millennials before establishing a substantial focus on Gen Z.