#MotivateYouth


Gen Z insights, ideas and big news.

Gen Z insights, ideas and big news.

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#MotivateYouth

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“Snapchat and YouTube have become a way for brands to market right to tweens — in fact, it’s one of the only ways to get to them directly,” said Gregg L. Witt, executive vice president of youth marketing for Motivate, an a...
Washington Post: Retailers are marketing directly to kids shopping on
August 13, 2018

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Youth culture is complex and as Gen Z comes of age, the job of consumer engagement doesn’t get any easier than previous generations. In fact, youth, lifestyle and multicultural marketing is more nuanced than ever before. So, how...
5 Reasons a Total Market Approach Doesn’t Drive Marketing ROI with G
July 2, 2018

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In this interview, Motivate’s Executive Vice President of Youth Marketing, Gregg Witt, discusses how brands can build sustainable and relevant engagement strategies with their Gen Z consumers. Nate Cusick, Marketing and Business...
Gen Z marketing expert, Gregg Witt, discusses the power of cultivating
June 19, 2018

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Washington Post: Retailers are marketing directly to kids shopping on their smartphones

“Snapchat and YouTube have become a way for brands to market right to tweens — in fact, it’s one of…


Live Roundtable Discussion – Gen Z: A Phenomenon Without Borders

Join us for a live roundtable discussion on youth marketing trends, engagement strategies, and…


5 Reasons a Total Market Approach Doesn’t Drive Marketing ROI with Gen Z

Youth culture is complex and as Gen Z comes of age, the job of consumer engagement doesn’t get any…


Gen Z marketing expert, Gregg Witt, discusses the power of cultivating relevance with tween, teen and young adults

In this interview, Motivate’s Executive Vice President of Youth Marketing, Gregg Witt, discusses…


teenagers hanging out

Motivate’s Gregg Witt Moderates Panel with Gen Z’s Top Influential Leaders at “Marketing to Gen Z” Conference

Join one of the most cutting-edge, relevant youth conferences April 11th as Motivate’s Gregg Witt…


Delete. Unsubscribe. Goodbye: Youth Marketing Webinar with Motivate’s Gregg Witt and Gen Z Speaker, Connor Blakley

Youth market relevance is not a game of luck. Get ready to fine-tune your Gen Z engagement…


Youth mobile

The Top 11 Youth Marketers to Follow in 2018

Want to target the younger demographic? These are the top 11 youth marketers you need to follow.…


Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at Viacom

Sara Unger, vice president of marketing strategy, trends and insights at Viacom, has spent several…


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