#MotivateYouth


Gen Z insights, ideas and big news.

Gen Z insights, ideas and big news.

___

#MotivateYouth

READ MORE
Sara Unger, vice president of marketing strategy, trends and insights at Viacom, has spent several years building brand identities using Millennial and Gen Z consumer and cultural insights. 
Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Market
December 4, 2017
ANA Conference

READ MORE
Motivate’s leadership team, Gregg Witt, executive vice president of youth marketing; Randy Gudiel, vice president of media strategy; Rene Sanchez, vice president of client strategy and insights; and Joel Shoemaker, vice presiden...
2017 ANA Multicultural Marketing & Diversity Conference Recap With Mot
November 16, 2017

READ MORE
Are you launching your first youth-targeted influencer marketing campaign, or optimizing an existing one?  Partnering with influential creators and internet personalities is a powerful strategy for reaching Generation Z.
10 Do’s and Don’ts Of Influencer Marketing To Gen Z
October 24, 2017

LIKE WHAT YOU SEE?


Sign Up for News & Updates.

LATEST STORIES

Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at Viacom

Sara Unger, vice president of marketing strategy, trends and insights at Viacom, has spent several...


Teen on smartphone

Talking Kid Power and Youth Trends with Motivate’s Gregg L. Witt

Witt stops by to discuss some of the key challenges when seeking to earn the attention of tweens,...


ANA Conference

2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team

Motivate’s leadership team, Gregg Witt, executive vice president of youth marketing; Randy Gudiel,...


10 Do’s and Don’ts Of Influencer Marketing To Gen Z

Are you launching your first youth-targeted influencer marketing campaign, or optimizing an existing...


Forbes: Gen Z Marketing Leadership Talk with Motivate’s Gregg Witt

How do brands cultivate relevance with Gen Z audience segments? In this interview, Jeff Fromm caught...


What is Influencer Marketing?

The main idea behind influencer marketing is for brands to engage with consumers directly through...


A tween girl uses a tablet while sitting on the couch.

New to Tween Marketing? Here are the Must-Knows of Gen Z

Gen Z has become an emerging demographic with an unprecedented marketing potential. Inside this...


Youth mobile

The Top 11 Youth Marketers to Follow This Year

Want to target the younger demographic? These are the top 11 youth marketers you need to follow....


LIKE WHAT YOU SEE?


Sign Up for News & Updates.