#MotivateYouth

Gen Z insights, ideas and big news.

Gen Z insights, ideas and big news.

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#MotivateYouth

“Snapchat and YouTube have become a way for brands to market right to tweens — in fact, it’s one of the only ways to get to them directly,” said Gregg L. Witt, executive vice president of youth marketing for Motivate, an a...

Washington Post: Retailers are marketing directly to kids shopping on

August 13, 2018

Sara Unger, vice president of marketing strategy, trends and insights at Viacom, has spent several years building brand identities using Millennial and Gen Z consumer and cultural insights.

Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Market

December 4, 2017

Motivate’s leadership team, Gregg Witt, executive vice president of youth marketing; Randy Gudiel, vice president of media strategy; Rene Sanchez, vice president of client strategy and insights; and Joel Shoemaker, vice presiden...

2017 ANA Multicultural Marketing & Diversity Conference Recap With Mot

November 16, 2017