#MotivateYouth


Gen Z insights, ideas and big news.

Gen Z insights, ideas and big news.

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#MotivateYouth

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“Snapchat and YouTube have become a way for brands to market right to tweens — in fact, it’s one of the only ways to get to them directly,” said Gregg L. Witt, executive vice president of youth marketing for Motivate, an a...
Washington Post: Retailers are marketing directly to kids shopping on
August 13, 2018

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Youth culture is complex and as Gen Z comes of age, the job of consumer engagement doesn’t get any easier than previous generations. In fact, youth, lifestyle and multicultural marketing is more nuanced than ever before. So, how...
5 Reasons a Total Market Approach Doesn’t Drive Marketing ROI with G
July 2, 2018

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In this interview, Motivate’s Executive Vice President of Youth Marketing, Gregg Witt, discusses how brands can build sustainable and relevant engagement strategies with their Gen Z consumers. Nate Cusick, Marketing and Business...
Gen Z marketing expert, Gregg Witt, discusses the power of cultivating
June 19, 2018

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6 Differences Between Millennials and Generation Z

Generation Y (also referred to as millennials) is the latest generation to make a big economic…


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