Hispanic newspaper publishers are trying to get a larger share of the Hispanic online advertising market. Lion Heart Digital (LHD), the Hispanic newspaper network backed by multicultural advertising placement firm EPMG just introduced MamayFamilia, a Spanish-language parenting content site.

“Mama y Familia is a content program born out of EPMG/LHD publishers. At the EPMG/LHD annual publisher conference we review the previous year and discuss opportunities for the upcoming year – where together we are stronger,” Ginger Neal, President & Chief of Strategy at Lion Heart Digital tells Portada. Neal adds that “this year there was unified agreement that content was an opportunity and parenting content was of particular interest across all markets. We worked with publishers to help develop the opportunity to provide deeper and more frequent content and boost the local publisher audience.” Neal notes that other products in other verticals are under way.