Motivatethe leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, welcomes digital media veteran Randy Gudiel to its team in the role of digital media director.

Gudiel brings a decade-long record of developing and implementing integrated media programs, including online, mobile, social, print and broadcast, with an emphasis in niche markets. In his new role, Gudiel will be responsible for driving Motivate’s strategic digital and social initiatives, while managing direction of digital campaigns, programs and client relationships.

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“Randy has proven to be a leader in the digital media space and we are thrilled to have him join our team,” said Trevor Hansen, CEO, Motivate. “We’re growing exponentially in the social and digital realm and I’m confident that Randy will amplify our expansion with his vision, passion and leadership.”

Prior to joining Motivate, Gudiel was the associate media director at Casanova McCann, a full-service integrated Hispanic advertising agency, working with clients such as California Lottery, Covered California, Madison Square Garden and Nestle. He also held senior media positions at SapientNitro and Doner Advertising.

“Motivate has strong momentum and I am very excited to be joining such a dynamic and forward-thinking organization,” said Randy Gudiel, digital media director, Motivate. “I am looking forward to helping our clients integrate and unify their brands through a dynamic application of creativity, data and technology”.

Motivate is the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments. We specialize in consumer segmentation, custom insights, and turnkey media strategy and execution for high-growth demographics. Motivate provides best-in-class media activation in digital, traditional, social and influencer marketing. Our expertise is leveraged by Fortune-500 clients and major advertising agencies. We’re proud to be a Women Business Enterprise certified company. For more information about Motivate, please visit or call 866.664.4432.