A Black couple laughs while seeing something funny on a phone.

4 Facts About Black Millennials on Social Media

Nielsen recently released a consumer report on how African-American millennials are leading the social and digital age with astounding efforts. Social media has become a frequent...


10 Facts About the African American Market

The U.S. black population is currently estimated to be 45.7 million. In 2060 it’s projected to be 74.5 million, and the black population will constitute 17.9 percent of the...


Black Instagram Users Outnumber NHW and Latinos

Over one-third of African Americans are on Instagram. This is compared to about 20 percent of non-Hispanic whites on Instagram. The Black community using the app grew 13 percent...


Top 5 Entertainment Events to Extend Reach in the Black Community

Entertainment events are an ideal setting for consumers to engage with brands they love, and a brand’s place can be as a vendor or stage sponsor, but why not be an attendee?...