3 Trends Cosmetic Brands Should Know To Appeal to African-American Women

At 24.3 million strong, African-American women are a highly influential consumer segment.  They are growing entrepreneurs, impacting…


african american man on computer

Buying Power and Shopping Habits of the African-American Segment

The buying power of the African-American market segment increased by 27% from 2010 to 2015, and currently stands well over $1 trillion.…


A Black couple laughs while seeing something funny on a phone.

4 Facts About Black Millennials on Social Media

Nielsen recently released a consumer report on how African-American millennials are leading the social and digital age with astounding efforts. Social media has become a frequent…


10 Facts About the African American Market

The U.S. black population is currently estimated to be 45.7 million.  Trends within the younger generations of African Americans are an important area of focus for marketers. They…


Black Instagram Users Outnumber NHW and Latinos

Over one-third of African Americans are on Instagram. This is compared to about 20 percent of non-Hispanic whites on Instagram. The Black community using the app grew 13 percent…


Top 5 Entertainment Events to Extend Reach in the Black Community

Entertainment events are an ideal setting for consumers to engage with brands they love, and a brand’s place can be as a vendor or stage sponsor, but why not be an attendee?…