5 YouTube Influencers Across Asian Subcultures

Not only has the Asian-American consumer segment surpassed non-Hispanic White consumers in educational and financial achievement, but they…


asian family cooking

The Asian-American Consumer Influence on U.S. Cuisine and Foods

The Asian-American population is growing three times as fast as the Hispanic pool, and their buying power is expected to increase from…


asian women on computer

3 Optimal Strategies for Reaching Asian-American Consumers

With a population growing nearly 50% since 2002, Asian-Americans are the fastest growing multicultural segment in the U.S.  At 20.5 million…


Motivate Names Angie Peng as Asian Segment Lead For Media Planning

Motivate Inc., the specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, proudly welcomes Angie Peng as its new Asian Segment Lead for media…