3 Consumer Trends of Young Hispanic Car Buyers

Multicultural consumers are shopping more and comprising more of the auto brand customer base than ever before, with the Hispanic segment taking the lead.  Between 2010 and 2016,…


Hispanic family

Marketing in Spanish to Reach Hispanic Consumers

There are 58 million Hispanic consumers in the U.S., and over half of them are bilingual in English and Spanish.  Yet many brands are still…


Hispanic mobile marketing

4 Market Segmentation Strategies for Effectively Reaching Hispanics

How can your brand effectively reach the $1.4 trillion Hispanic market?  To engage a population of over 50 million, comprised of various…