3 Consumer Trends of Young Hispanic Car Buyers

Multicultural consumers are shopping more and comprising more of the auto brand customer base than ever before, with the Hispanic segment taking the lead.  Between 2010 and 2016,…


Motivate Moderates Shopper Marketing Panel at Portada’s 10th Annual Hispanic Advertising and Media Conference

Motivate Moderates Shopper Marketing Panel at Portada’s 10th Annual Hispanic Advertising and Media Conference

Motivate CEO Trevor Hansen will be moderating a panel titled “Multicultural Shopper Marketing: The State of the Art,” at Portada’s Hispanic Advertising and Media Conference. The…


The Power of Local Spanish-Language Print

Regardless of acculturation levels, Spanish-language newspaper readership is high among Latinos, according to Motivate’s Hispanic Intercept Study. The custom Hispanic Intercept…


5 Facts About The Largest Millennial Segment: Latinos

There are more than 21 million Latino millennials in the U.S., who make up 21 percent of the total millennial U.S. population. The Pew Hispanic Center predicts 80 percent of the…


Case Study: Influencer Marketing With Latina Bloggers Over-Delivers

A leading CPG brand turned to Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, to build brand awareness with…


10 Key Facts About Hispanics and U.S.-Born Hispanics

Hispanics are the largest ethnic minority population in the U.S. With a population of nearly 57 million, Hispanics represent 18 percent of the total U.S. population. It’s…


Top 4 Interests of the Latina Millennial Mom

One in four births in the U.S. are to a Hispanic woman. Nearly 20 percent of millennial parents are Latino and they’re liking, sharing and researching their interests, including…


5 Reasons Latino Video Consumption--and Creation--has Marketers Hitting Replay

Pause your streaming of Netflix’s Club de Cuervos and let’s explore what Latinos are watching, where they’re watching, and how they’re watching it over and…


5 Ways Young Latinos do Banking

The Latino community is on average young, bilingual and exhibits moderately higher financial confidence than the general population. Alike other millennials, young Latinos are…


A closeup of a stack of newspapers

Spend Adjustment is Not Just for Hispanic Newspapers, But for Circulars as a Whole

As EPMG is the media placement firm that works directly with Walmart to support its Multicultural circular programming, Portada is providing this exclusive interview with Trevor…