LGBTQ Marketing 2018 Webinar: Key Trends and Insights

For any brand that has invested in connecting with the LGBTQ community, it’s important they recognize that 2018 is different, according to…


LGBTQ Gold Medalists at Olympics Shaping Marketing Trends for the Future

When Billie Jean King, the heralded 70’s and 80’s tennis icon came out in 1981, she lost millions of dollars in sponsorships overnight.…


Building a Marketing Strategy that Reaches LGBTQ Families

According to a Gallup survey, there were nearly half a million same-sex marriages in the U.S. by 2016.  Moreover, recent census reports…


Love Wins

11 LGBTQ Hashtags That Drove Brand Engagement

LGBTQ marketing has gone mainstream.  That much is clear.  So how do you begin to foster a relationship with these consumers?…


LGBT couple moved in

LGBTQ Consumer Trends in Home Improvement

Frequent movers.  Avid renovators.  Dominating the home improvement industry, the LGBTQ community has consistently spent more on home…


ANA Conference

2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured…


New York Pride Parade

6 Opportunities To Reach LGBTQ Consumers Before June

Now is the time to be planning for your Q1/Q2 LGBTQ marketing strategy, and one of the most effective tactics in reaching the LGBTQ segment…


LGBTQ marketer Joel Shoemaker Joins Motivate as VP of LGBTQ Division

Motivate Inc., the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, is pleased to…


lesbian couple

3 Tactics to Help Drive Your Most Successful LGBTQ Social Media Marketing Strategy

It is estimated that there are 16 million LGBTQ adults in the U.S. alone, yet consumer data and insights on this segment remain scarce,…