ANA Conference

2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured...


10 Do’s and Don’ts Of Influencer Marketing To Gen Z

Are you launching your first youth-targeted influencer marketing campaign, or optimizing an existing one?  Partnering with influential...


Motivate’s Gregg Witt Leads Gen Z Marketing Discussion with Viacom, Microsoft and The Berrics

On October 18th, 2017, Gregg Witt, executive vice president of youth marketing at Motivate Inc., will be moderating the panel discussion...


Forbes: Gen Z Marketing Leadership Talk with Motivate's Gregg Witt

Why Relevancy -- Not Reach -- Is Key To Reaching Generation Z.How do brands cultivate relevance with Gen Z audience segments? In this...


A tween girl uses a tablet while sitting on the couch.

New to Tween Marketing? Here are the Must-Knows of Gen Z

Gen Z has become an emerging demographic with an unprecedented marketing potential. Inside this cash-packed group is an equally impressive sub-market of tweens and teens that will...