He’s greeted with noticeable affection by every Latino-market publisher, editor and media professional who walks through Motivate’s doors. Juan Carlos “JC” Balarezo currently serves as the company’s media director, overseeing all multicultural campaigns targeting print publications; however, throughout his decade-long career at Motivate, he’s been a multi-disciplinary, cross-departmental cornerstone of the team.

The team knows his leadership type. It’s the kind that watches over each team member, but also knows the necessary skills to complete all tasks leading to the final delivery. His work ethic speaks for itself, but clients have never stopped applauding it, or asking the team to send regards at least.

He’s creative, knowledgeable, timely and has excellent communication,” said Anita Grace, Hispanic Advertising Specialist for Southwestern U.S. If a client needs a project on a short deadlines, JC will get it done. He has successfully launched multicultural campaigns across the U.S. and Puerto Rico, working with 80 percent of multicultural agencies in the U.S.

“He has his finger squarely on the pulse of Hispanic publishers across the U.S.”, said Fabian Campos of Redan Bilingual Media. “He is an invaluable asset within the U.S. Hispanic media landscape.”

JC’s expertise in media strategy helped place or, more accurately, was key in placing Motivate at the forefront of multicultural marketing.  His office presence extends professional success, decorating our walls with crisp photos of yearly trips to his home country of Peru.