Influencer marketing is a form of marketing where recognized online thought leaders promote a brand’s message to potential consumers. These social trendsetters have significant influence to sway brand preference, buying decisions and loyalty. The main idea behind influencer marketing is for brands to engage with consumers directly through people they already follow, admire and trust. Influencer marketing is authentic, relevant and organic. Here are some influencer marketing stats you should know:
• Consumers are 71% more likely to make a purchase that’s been suggested to them thorough social media
• 81% say their friends’ social media posts have directly influenced their purchase decisions
• 92% of consumers trust user-generated content and word-of-mouth recommendations more than they trust advertising
Marketers should utilize influencer marketing in conjunction with social media and other forms of content marketing. Many influencers work across multiple social networking sites and their channels are driven by content they share with their loyal followers.
Nearly 70 percent of marketers are producing more content than prior years, according to Content Marketing Institute and Marketing Profs. Influencers can extend the reach of a brand’s content by sharing it on their own platforms, where millions of followers are already actively engaged.
Considered one of the most cost-effective marketing channels, influencer marketing not only drives more engagement and trust with consumers, but it produces those results at a much lower cost than banner ads or other forms of digital marketing. According to a recent study by Rhythm One, it can deliver up to a 14x return on each media dollar spent.
Influencer marketing is one of the leading forms of content marketing for engaging with consumers. In fact, nearly 60 percent of marketers plan to expand their social influencer marketing budgets. Brands are connecting with influencers to humanize their brand, bypass ad blockers and “banner blindness”, and generate active engagement with a larger market. Now that you’ve got the basics down, stay ahead of the game and check out eleven things you should know about influencer marketing.
Sources: Global WebIndex, Influencer Orchestration Network, News Cred, Tap Influence, Tomoson, Forbes, Nielsen, Adweek, Rhythm One